Narrow search
Showing 1 - 10 of 3,184
Cover Image
Perceived value, reputation, trust, and switching costs as determinants of customer retention
Milan, Gabriel Sperandio; Eberle, Luciene; Bebber, Suélen - In: Journal of relationship marketing : innovations & … 14 (2015) 2, pp. 109-123
Persistent link: https://www.econbiz.de/10011304645
Cover Image
The role of consumer happiness in relationship marketing
Belanche, Daniel; Casaló, Luis V.; Guinalíu, Miguel - In: Journal of relationship marketing : innovations & … 12 (2013) 2, pp. 79-94
Persistent link: https://www.econbiz.de/10009774828
Cover Image
The consequences of consumers' use of pre-existing social relationships to make purchases
Johnson, Bryan R.; Ross, William T. - In: Journal of relationship marketing : innovations & … 13 (2014) 3, pp. 207-242
Persistent link: https://www.econbiz.de/10010490473
Cover Image
Relationship marketing in customer loyalty of commercial galleries in times of COVID-19
Cano, Luz; Castro, Djanira; Vicente-Ramos, Wagner - In: Verslas : teorija ir praktika : Vilniaus Gedimino … 22 (2021) 2, pp. 426-435
The main objective of the study is to determine the level of dependence between relationship marketing and the level of customer loyalty to the brand. The study was conducted through a quantitative approach using the CAWI method. Relationships were determined by several factors. The loyalty...
Persistent link: https://www.econbiz.de/10012888387
Cover Image
Antecedents of store loyalty among Chinese customers
Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165
Persistent link: https://www.econbiz.de/10011863694
Cover Image
The determinants of retail customers' purchase intent
Menidjel, Choukri; Bilgihan, Anil - In: International journal of consumer studies 46 (2022) 6, pp. 2503-2520
Persistent link: https://www.econbiz.de/10013412526
Cover Image
Contracts versus relationship intention as indicator of customer trust in and commitment to cell phone service providers : an exploratory study
Steyn, Derik; Mostert, Pierre - In: Management : journal of contemporary management issues 27 (2022) 1, pp. 167-190
Persistent link: https://www.econbiz.de/10013502524
Cover Image
A framework for relationships in ecommerce websites
Ghandour, Ahmad; Parackal, Mathew; Deans, Kenneth R. - In: International journal of e-business research : IJEBR ; … 19 (2023) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10015050829
Cover Image
Social media and m-commerce
Pelet, Jean-Eric; Papadopoulou, Panagiota - In: International journal of internet marketing and … 9 (2015) 1, pp. 66-84
Persistent link: https://www.econbiz.de/10011387770
Cover Image
The effects of corporate social responsibility on consumer loyalty through consumer perceived value
Servera-Francés, David; Piqueras-Tomás, Lidia - In: Economic research 32 (2019) 1,1, pp. 66-84
Persistent link: https://www.econbiz.de/10012387510