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Importance of CEM in CRM-CL framework

Singh, Jagwinder; Saini, Shivani - In: Journal of modelling in management 11 (2016) 1, pp. 91-115

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The influence factors of brand loyalty : mobile phone industry

Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233

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A systematic mapping study on customer loyalty and brand management

Moretta Tartaglione, Andrea; Cavacece, Ylenia; Russo, … - In: Administrative Sciences : open access journal 9 (2019) 1/8, pp. 1-21

Customer loyalty is a topic of great interest for marketing scholars due to its importance in gaining sustainable competitive advantages and financial outcomes. Literature is prolific of works regarding customer loyalty and brand management. In order to improve the quantity and quality of...

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The effects of service quality, image and trust on satisfaction and its impact on Syari’ah Bank customer loyalty in Palembang

Asiati, Diah Isnaini; Wibowo; Umar, Husein; Sitinjak, Tony - In: Business and Economic Research : BER 9 (2019) 1, pp. 295-316

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Does employee performance affect customer loyalty in pharmacy services?

Rabbanee, Fazlul K.; Burford, Oksana; Ramaseshan, B. - In: Journal of service theory and practice : JSTP 25 (2015) 6, pp. 725-743

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Enhancing customer loyalty : critical switching cost factors

El-Manstrly, Dahlia - In: Journal of service management 27 (2016) 2, pp. 144-169

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How can social networking sites help build customer loyalty? : an empirical investigation

Chang, Chun-Ming; Hsu, Meng-Hsiang; Lee, Yi-Jung - In: Total quality management & business excellence : an … 27 (2016) 1/2, pp. 111-123

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Antecedents of the client's trust in low- versus high-consequence decisions

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The relative contribution of love and trust towards customer loyalty

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Exploring the antecedents of hotel customer loyalty : a social identity perspective

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