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~subject:"Confidence"
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Markenimage - Konzeptualisieru...
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Subject
All
Confidence
Markenimage
10,960
Brand image
10,712
Markenführung
7,033
Brand management
7,030
Konsumentenverhalten
6,561
Consumer behaviour
6,560
Brand
3,279
Markenartikel
3,256
Relationship marketing
1,863
Beziehungsmarketing
1,862
Social Web
980
Social web
980
Werbewirkung
975
Advertising effects
972
Online-Marketing
898
Internet marketing
888
Designation of origin
874
Herkunftsbezeichnung
874
Tourism marketing
742
Tourismusmarketing
742
Customer satisfaction
655
Kundenzufriedenheit
655
Marketingmanagement
598
Marketing management
597
Destination management
595
Destinationsmanagement
595
Corporate reputation
491
Firmenimage
491
Brand loyalty
490
Deutschland
481
Germany
465
Holiday behaviour
457
Urlaubsverhalten
457
Advertising
448
Werbung
447
Persönlichkeitspsychologie
424
Personality psychology
423
Markentreue
422
Viral marketing
418
Virales Marketing
418
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Online availability
All
Undetermined
229
Free
56
Type of publication
All
Article
365
Book / Working Paper
25
Type of publication (narrower categories)
All
Article in journal
351
Aufsatz in Zeitschrift
351
Aufsatz im Buch
13
Book section
13
Conference paper
4
Graue Literatur
4
Konferenzbeitrag
4
Non-commercial literature
4
Arbeitspapier
3
Hochschulschrift
3
Working Paper
3
Thesis
2
Collection of articles of several authors
1
Sammelwerk
1
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Language
All
English
380
German
11
Author
All
Hegner, Sabrina
4
Konuk, Faruk Anıl
4
Abratt, Russell
3
Chinomona, Richard
3
Japutra, Arnold
3
Kim, Soyoung
3
Lombart, Cindy
3
Louis, Didier
3
Acikgoz, Fulya
2
Ahn, Jiseon
2
Aichner, Thomas
2
Allan, David
2
Althuwaini, Sulaiman
2
Ardyan, Elia
2
Badrinarayanan, Vishag
2
Banerjee, Shubhomoy
2
Bang, Nguyen
2
Batra, Rajeev
2
Becerra, Enrique P.
2
Burmann, Christoph
2
Chen, Han
2
Coletti, Paolo
2
D'Souza, Clare M.
2
Das, Gopal
2
Dash, Satya Bhushan
2
Descotes, Raluca Mogos
2
Erkmen, Ezgi
2
Esmaeilpour, Majid
2
Fatma, Mobin
2
Foroudi, Pantea
2
Frasquet Deltoro, Marta
2
Gil Saura, Irene
2
Guo, Rui
2
Han, Heesup
2
Hancer, Murat
2
Herbst, Kenneth C.
2
Husain, Rehan
2
Hussain, Shahzeb
2
Jones, Christie
2
Kang, Juhee
2
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Institution
All
Friedrich-Schiller-Universität Jena
1
Published in...
All
Journal of retailing and consumer services
16
The journal of product & brand management
14
Journal of business research : JBR
12
International journal of hospitality management
10
The journal of brand management : an international journal
8
Asia Pacific journal of marketing and logistics
7
Journal of hospitality marketing & management
6
Journal of marketing communications
6
Cogent business & management
5
International journal of consumer studies
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of global marketing
5
Journal of international consumer marketing
5
Marketing intelligence & planning
5
Journal of Asian finance, economics and business : JAFEB
4
Journal of marketing for higher education
4
Management decision : MD
4
Psychology & marketing
4
Economic research
3
European journal of marketing : EJM
3
International journal of advertising : the review of marketing communications
3
International journal of business excellence
3
International journal of retail & distribution management
3
International journal of services technology and management
3
International review on public and non-profit marketing
3
Inventi impact: retailing & consumer services
3
Journal of consumer research : JCR ; an interdisciplinary journal
3
Journal of internet commerce
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Journal of travel and tourism marketing
3
Marketing letters : a journal of research in marketing
3
Pakistan journal of commerce and social sciences
3
Society and business review
3
The journal of consumer marketing
3
African journal of business and economic research : AJBER
2
Cross cultural management : an international journal
2
EuroMed journal of business
2
European research studies
2
Future Business Journal
2
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Source
All
ECONIS (ZBW)
390
Showing
1
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10
of
390
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articles prioritized
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date (oldest first)
1
Retail brand extension : perceived fit, risks and trust
Laforet, Sylvie
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
3
,
pp. 189-209
Persistent link: https://www.econbiz.de/10003740928
Saved in:
2
Brand trust as a second-order factor : an alternative measurement model
Li, Fuan
;
Zhou, Nan
;
Kashyap, Rajiv
;
Yang, Zhilin
- In:
International journal of market research : JMRS ; the …
50
(
2008
)
6
,
pp. 817-839
Persistent link: https://www.econbiz.de/10003781959
Saved in:
3
The effect of price and trust beliefs on online evaluations
Becerra, Enrique P.
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 299-316
Persistent link: https://www.econbiz.de/10003863787
Saved in:
4
The evolution from brand equity to customer relationship equity to trust equity : the new challenge
Lundstrom, William J.
- In:
International journal of business excellence
2
(
2009
)
3/4
,
pp. 257-268
Persistent link: https://www.econbiz.de/10003879553
Saved in:
5
Country-of-origin effects and global brand trust : a first look
Rosenbloom, Alfred
;
Haefner, James E.
- In:
Journal of global marketing
22
(
2009
)
4
,
pp. 267-278
Persistent link: https://www.econbiz.de/10003899908
Saved in:
6
Online shopping and moderating role of offline brand trust
Kim, Soyoung
;
Jones, Christie
- In:
Direct marketing : an international journal
3
(
2009
)
4
,
pp. 282-300
Persistent link: https://www.econbiz.de/10003935945
Saved in:
7
Influences of retail brand trust, off-line patronage, clothing involvement and website quality on online apparel shopping intention
Jones, Christie
;
Kim, Soyoung
- In:
International journal of consumer studies
34
(
2010
)
6
,
pp. 627-637
Persistent link: https://www.econbiz.de/10008736804
Saved in:
8
The impact of corporate social responsibility associations on trust in organic products marketed by mainstream retailers : a study of Italian consumers
Perrini, Francesco
;
Castaldo, Sandro
;
Misani, Nicola
; …
- In:
Business strategy and the environment
19
(
2010
)
8
,
pp. 512-526
Persistent link: https://www.econbiz.de/10008797233
Saved in:
9
The predictive roles of brand personality on brand trust and brand affect : a study of Korean consumers
Sung, Yongjun
;
Kim, Jooyoung
;
Jung, Jong-hyuok
- In:
Journal of international consumer marketing
22
(
2010
)
1
,
pp. 5-17
Persistent link: https://www.econbiz.de/10003946626
Saved in:
10
A model of online trust for travel products
Choi, Dorothy K. Y.
;
Au, Norman
- In:
International journal of services technology and management
15
(
2011
)
1/2
,
pp. 132-146
Persistent link: https://www.econbiz.de/10008986869
Saved in:
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