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Corporate social responsibility in business-to-business markets : how organizational customers account for supplier corporate social responsibility engagement
Homburg, Christian; Stierl, Marcel; Bornemann, Torsten - In: Journal of marketing 77 (2013) 6, pp. 54-72
Persistent link: https://www.econbiz.de/10010203365
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B2B commitment building in emerging markets : the case of Brazil
Graça, Sandra S.; Barry, James M.; Doney, Patricia M. - In: The journal of personal selling & sales management : JPSSM 36 (2016) 2, pp. 105-125
Persistent link: https://www.econbiz.de/10011515677
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Trust in cross-cultural b2b financial service relationships : the role of shared values
Houjeir, Roudaina; Brennan, Ross - In: Journal of financial services marketing : JFSM 21 (2016) 2, pp. 90-102
Persistent link: https://www.econbiz.de/10011537492
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Customer satisfaction as a mediator between causes (trust and communication) and the outcome (customer loyalty) in business-to-business relationship marketing in the South African...
Mbango, Phineas; Phiri, M. A. - In: Journal of governance and regulation : international … 4 (2015) 3, pp. 79-88
Persistent link: https://www.econbiz.de/10011609458
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Adding co-creation as an antecedent condition leading to trust in business-to-business relationships
Franklin, Drew; Marshall, Roger - In: Industrial marketing management : the international … 77 (2019), pp. 170-181
Persistent link: https://www.econbiz.de/10012004238
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From value generating to partnership creating: highlighting the business-to-business information sharing service
Tai, Yi-Ming; Ku, Yi-Cheng - In: International journal of integrated supply management : … 11 (2017) 2/3, pp. 217-235
Persistent link: https://www.econbiz.de/10011846497
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Vertrauen in Kundenbeziehungen
Rossmann, Alexander - 2010 - 1., Auflage
Persistent link: https://www.econbiz.de/10003915280
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Vertrauen in Kundenbeziehungen
Rossmann, Alexander - 2010
Vertrauen ist eine wesentliche Ressource für die Zusammenarbeit zwischen Anbietern und Kunden. In der postmodernen Gesellschaft sind beide Seiten auf Kooperation angewiesen. Ohne Vertrauen führen gemeinsame Beziehungen jedoch selten zu den erwünschten Resultaten. Alexander Rossmann zeigt auf,...
Persistent link: https://www.econbiz.de/10014425107
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The role of justice in determining relationship quality
Ting, Shueh-chin - In: Journal of relationship marketing : innovations & … 10 (2011) 2, pp. 57-75
Persistent link: https://www.econbiz.de/10009248159
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The antecedents and consequence of Et-Moone B2B relationships
Abosag, Ibrahim - In: Industrial marketing management : the international … 51 (2015), pp. 150-157
Persistent link: https://www.econbiz.de/10011422817