Kankam, George; Charnor, Isaac Tetteh - In: Future Business Journal 9 (2023), pp. 1-11
This paper brings to light emotional intelligence’s impact on consumer decision-making styles during purchases. We show … how brand trust (BT) and brand loyalty (BL) act as mediators between emotional intelligence (EI) and decision …-making styles. We further indicate how consumers rely on emotional intelligence (EI) when purchasing products or services based on …
