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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Sustainability in a digital world : new opportunities through new technologies
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ECONIS (ZBW)
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Technology adoption at the BOP markets : insights from Turk Telekom's focus on inclusive business
Yurdakul Şahin, Dicle
;
Müftügil Yalçın, Seda
; …
- In:
Sustainability in a digital world : new opportunities …
,
(pp. 225-239)
.
2017
Persistent link: https://www.econbiz.de/10012208650
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2
Sharing information with AI (versus a human) impairs brand trust : the role of audience size inferences and sense of exploitation
Lefkeli, Deniz
;
Karataş, Mustafa
;
Gürhan-Canli, Zeynep
- In:
International journal of research in marketing : IJRM ; …
41
(
2024
)
1
,
pp. 138-155
Persistent link: https://www.econbiz.de/10015057429
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Impact of social media brand blunders on brand trust and brand liking
Hayran, Ceren
;
Ceylan, Melis
- In:
International journal of market research
65
(
2023
)
4
,
pp. 466-483
Persistent link: https://www.econbiz.de/10014322092
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