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~subject:"Confidence"
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Confidence
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Simpler online ratings formats increase consumer trust
Kostyk, Alena
;
Leonhardt, James M.
;
Niculescu, Mihai
- In:
Journal of research in interactive marketing : …
11
(
2017
)
2
,
pp. 131-141
Persistent link: https://www.econbiz.de/10011760750
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2
Text message copy in print ads : a shrewd communicative strategy?
Sierra, Jeremy J.
;
Heiser, Robert S.
;
Torres, Ivonne M.
- In:
Journal of promotion management : JPM
18
(
2012
)
1
,
pp. 119-143
Persistent link: https://www.econbiz.de/10009535751
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Hierarchical relationships among brand equity dimensions : the mediating effects of brand trust and brand love
Madadi, Rozbeh
;
Torres, Ivonne M.
;
Zúñiga, Miguel Ángel
- In:
Services marketing quarterly
42
(
2021
)
1/2
,
pp. 74-92
Persistent link: https://www.econbiz.de/10012607284
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