Mehmood, Sana; Rashid, Yasir; Zaheer, Salman - In: Pakistan journal of commerce and social sciences 12 (2018) 3, pp. 886-908
In a highly competitive e-retailing world, service provision fulfilling the customer's expectations plays a crucial role in survival and sustainability of buyer-seller relationship. However, service failure could result in negative outcomes due to destruction of this relationship. From...