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Differentiating subjective and objective attributes of experience products to estimate willingness to pay price premium
Adhikari, Atanu
- In:
Journal of travel research : a quarterly publication of …
54
(
2015
)
5
,
pp. 634-644
Persistent link: https://www.econbiz.de/10011348805
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Pricing of experience products under consumer heterogeneity
Adhikari, Atanu
;
Basu, Amiya
;
Raj, S. P.
- In:
International journal of hospitality management
33
(
2013
),
pp. 6-18
Persistent link: https://www.econbiz.de/10009746531
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