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Fundamentals of marketing research ; Vol. 6
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ECONIS (ZBW)
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Personal reflections on my research contribution to marketing
Malhotra, Naresh K.
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2011
Persistent link: https://www.econbiz.de/10009270382
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2
Strucural reliabilty and stability of nonmetric conjoint analysis
Malhotra, Naresh K.
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2007
Persistent link: https://www.econbiz.de/10003541592
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3
Questionnaire design and scale development
Malhotra, Naresh K.
- In:
The handbook of marketing research : uses, misuses, and …
,
(pp. 83-94)
.
2006
Persistent link: https://www.econbiz.de/10003420103
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4
Field validation study of conjoint analysis using selected mail survey response rate facilitators
Lund, Daulatram B.
;
Malhotra, Naresh K.
;
Smith, Allen E.
- In:
Journal of business research : JBR
16
(
1988
)
4
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003620943
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Improving predictive power of conjoint analysis by constrained parameter estimation
Srinivasan, V.
;
Jain, Arun K.
;
Malhotra, Naresh K.
-
2007
Persistent link: https://www.econbiz.de/10003541605
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