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Spa market segmentation according to customer preference

Denizci Guillet, Basak; Kucukusta, Deniz - In: International journal of contemporary hospitality management 28 (2016) 2, pp. 418-434

Persistent link: https://www.econbiz.de/10011459877

Segmenting hotel customers based on rate fences through conjoint and cluster analysis

Denizci Guillet, Basak; Guo, Yuanyuan; Law, Chun Hung … - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 835-851

Persistent link: https://www.econbiz.de/10011409704

Understanding luxury shopping destination preference using conjoint analysis and traditional item-based measurement

Hung, Kam; Denizci Guillet, Basak; Zhang, Hanqin Qiu - In: Journal of travel research : a quarterly publication of … 58 (2019) 3, pp. 411-426

Persistent link: https://www.econbiz.de/10011983299

Cruising preferences within and across cultures : the roles of past experience and trade-offs

Hung, Kam; Liu, Chun; Zhang, Yongli; Denizci Guillet, Basak - In: Journal of travel and tourism marketing 39 (2022) 3, pp. 271-289

Persistent link: https://www.econbiz.de/10013352882

672672Chinese travelers' perceptions of demand-based pricing strategies of high-speed rail : a conjoint analysis approach

Denizci Guillet, Basak; Jiang, Tianke; Peng, Zixi; Law, … - In: Journal of revenue and pricing management 22 (2023) 1, pp. 72-84

Persistent link: https://www.econbiz.de/10013556589

Spa market segmentation according to customer preference

Denizci Guillet, Basak; Kucukusta, Deniz - In: International Journal of Contemporary Hospitality Management 28 (2016) 2, pp. 418-434

Purpose – This paper aims to segment spa customers based on their preferences for a set of spa attributes. With the considerable growth rate of the spa market, it is vital for spa professionals to understand spa-goers’ preferences. However, academics and industry professionals have not...

Persistent link: https://www.econbiz.de/10014764559

Globalization or localization of consumer preferences : the case of hotel room booking

Liu, Wei; Guillet, Basak Denizci; Xiao, Qu; Law, Rob - In: Tourism management : research, policies, practice 41 (2014), pp. 148-157

Persistent link: https://www.econbiz.de/10010239927

Measuring spa-goers' preferences : a conjoint analysis approach

Kucukusta, Deniz; Guillet, Basak Denizci - In: International journal of hospitality management 41 (2014), pp. 115-124

Persistent link: https://www.econbiz.de/10010403059