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Fuzzy COPRAS method for performance measurement in total productive maintenance : a comparative analysis
Bekar, Ebru Turanoglu; Cakmakci, Mehmet; Kahraman, Cengiz - In: Journal of business economics and management 17 (2016) 5, pp. 663-684
Persistent link: https://www.econbiz.de/10011625772
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Deciding to discover entrepreneurial opportunities : a multi-level investigation based on informational economics and resource dependence theory
Qian, Shanshan; Ma, Dalong; Miao, Chao - In: Journal of developmental entrepreneurship : JDE ; a … 21 (2016) 2, pp. 1-19
Persistent link: https://www.econbiz.de/10011628643
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Standardisation vs. adaption : a conjoint experiment on the influence of psychic, cultural and geographical distance on international marketing mix decisions
Kraus, Sascha; Meier, Fabian; Eggers, Felix; Bouncken, … - In: European journal of international management : EJIM 10 (2016) 2, pp. 127-156
Persistent link: https://www.econbiz.de/10011617696
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Modeling multimodal continuous heterogeneity in conjoint analysis : a sparse learning approach
Chen, Yupeng; Iyengar, Radha; Iyengar, Garud - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 140-156
Persistent link: https://www.econbiz.de/10011645797
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Communication of corporate social responsibility actives by private sector companies in India : research findings and insights
Ghosh, Simona - In: Metamorphosis : a journal of management research 14 (2015) 2, pp. 30-50
Persistent link: https://www.econbiz.de/10011536680
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New wine from old grapes : innovation in the eco-friendly B2C space
Chaudhuri, Malika; Calantone, Roger J.; Randhawa, Praneet - In: Journal of international consumer marketing 27 (2015) 2, pp. 99-122
Persistent link: https://www.econbiz.de/10010513840
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Integrating Kansei engineering with conjoint analysis to fulfil market segmentation and product customisation for digital cameras
Wang, Chih-hsuan - In: International journal of production research 53 (2015) 8, pp. 2427-2438
Persistent link: https://www.econbiz.de/10010514527
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Leveraging trends in online searches for product features in market response modeling
Du, Rex Yuxing; Hu, Ye; Damangir, Sina - In: Journal of marketing 79 (2015) 1, pp. 29-43
Persistent link: https://www.econbiz.de/10010502727
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Accounting for word-of-mouth effects in preference-based market forecasts
Pescher, Christian; Spann, Martin - In: Journal of forecasting 33 (2014) 2, pp. 95-107
Persistent link: https://www.econbiz.de/10010424869
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Is corporate social responsibility in India still in a confused state? : a study of the participation of the private sector companies of India in corporate social responsibility ac...
Ghosh, Sumona - In: Global business review 16 (2015) 1, pp. 151-181
Persistent link: https://www.econbiz.de/10011309940