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The Romanian consumer's perception on the whole grains market : opportunities and barriers consumption

Pop, Ruxandra-Eugenia; Rusu, Alecsandra - In: Agrarian economy and rural development : trends and …, (pp. 99-107). 2023

project entitled "Marketing studies for sustainable agri-food products and consumption behavior analysis, in the European … project, phase in which the whole grain market was analyzed, through specific marketing, qualitative and quantitative research … consumption coordinates that are difficult to change, no matter how effective the marketing strategy is implemented. …

Persistent link: https://www.econbiz.de/10014547032

Analysis hybrid model : an influencing marketing 3.0 to purchasing on post graduate program institutions in Jakarta

Susilo, Wilhelmus Hary; Suryaty, Lili - In: International journal of economics and financial issues … 5 (2015) 1, pp. 165-171

Persistent link: https://www.econbiz.de/10011661324

Ein Framework zur Integration des Identifikationskonzeptes in die Marketingforschung

Popp, Bastian - In: Aktuelle Beiträge zur Dienstleistungsforschung : [im …, (pp. 151-169). 2013

Persistent link: https://www.econbiz.de/10010462326

AI and new forms of market interaction to enhance customer experience : a management perspective

Pugna, Irina-Bogdana; Popescu, Ioana-Cecilia; Henson, Martin - In: Reshaping Power Dynamics Between Sustainable Growth and …, (pp. 35-47). 2024

Persistent link: https://www.econbiz.de/10014555814

Impact of political marketing in digital environment on voters with regard to their age

Stilin, Žarko; Samardžić, Vinko; Šustar, Kristijan - 2020

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Country-of-origin effects on Chinese consumption of branded foreign products

Fayol-Song, Lingfang - In: The globalisation of Chinese business : implications …, (pp. 227-239). 2014

Persistent link: https://www.econbiz.de/10012016697

How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

Persistent link: https://www.econbiz.de/10012221822

Consumer-to-consumer e-commerce : outcomes and implications

Yrjölä, Mika; Rintamäki, Timo; Saarjärvi, Hannu; … - In: The international review of retail, distribution and … 27 (2017) 3, pp. 300-315

Persistent link: https://www.econbiz.de/10011741615

Fruits and vegetables market in Romania : better understand consumers' preferences

Ion, Raluca Andreea - In: Agrarian economy and rural development : realities and …, (pp. 426-433). 2015

Fruits and vegetables are important for maintaining the human health, and, thus, they are present in everyday consumers' basket. They are seasonable and perishable products and, as a result, they need to be processed and transformed into cans and preserved products. The objective of this...

Persistent link: https://www.econbiz.de/10011457406

Systematic analysis of the current academic research on social media marketing

Klepek, Martin - In: Scientific Annals of Economics and Business 64 (2017), pp. 15-27

Persistent link: https://www.econbiz.de/10011866194

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