//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
~subject:"Experiment"
~subject:"Internet marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
An exploration of the impact o...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Experiment
Internet marketing
Konsumentenverhalten
79,195
Gender
28,988
Geschlecht
26,889
Beziehungsmarketing
25,195
Relationship marketing
25,167
Markenführung
17,037
Brand management
17,014
Theorie
12,606
Theory
12,402
Markenimage
10,876
Brand image
10,661
Deutschland
8,673
Germany
8,126
USA
8,025
Kundenzufriedenheit
7,934
Customer satisfaction
7,924
United States
7,705
Social Web
6,662
Social web
6,656
gender
6,527
Markenartikel
6,403
Brand
6,364
Dienstleistungsqualität
6,324
Service quality
6,311
Online-Handel
5,850
Online retailing
5,832
Online-Marketing
5,778
Weibliche Arbeitskräfte
5,644
Women workers
5,598
Einzelhandel
4,807
Marketingmanagement
4,718
Retail trade
4,703
Marketing management
4,665
Electronic Commerce
4,649
Lohnstruktur
4,474
E-commerce
4,463
Wage structure
4,431
more ...
less ...
Online availability
All
Undetermined
29,102
Free
18,919
Type of publication
All
Article
56,211
Book / Working Paper
25,581
Journal
125
Other
5
Type of publication (narrower categories)
All
Article in journal
50,843
Aufsatz in Zeitschrift
50,843
Graue Literatur
7,936
Non-commercial literature
7,936
Working Paper
6,466
Arbeitspapier
6,445
Aufsatz im Buch
5,127
Book section
5,127
Hochschulschrift
2,454
Thesis
1,783
Collection of articles of several authors
1,094
Sammelwerk
1,094
Aufsatzsammlung
645
Conference paper
534
Konferenzbeitrag
534
Bibliografie enthalten
339
Bibliography included
339
Collection of articles written by one author
308
Sammlung
308
Konferenzschrift
303
Case study
270
Fallstudie
270
Lehrbuch
230
Textbook
196
Reprint
182
Amtsdruckschrift
172
Government document
172
Conference proceedings
155
Ratgeber
90
Guidebook
81
Statistik
71
Systematic review
70
Übersichtsarbeit
70
Statistics
62
Handbook
54
Handbuch
54
Forschungsbericht
51
Market information
50
Marktinformation
50
Glossar enthalten
44
more ...
less ...
Language
All
English
76,127
German
4,899
French
326
Undetermined
177
Polish
116
Spanish
80
Italian
72
Russian
32
Swedish
32
Danish
28
Norwegian
22
Dutch
21
Portuguese
19
Finnish
14
Hungarian
14
Slovak
10
Czech
6
Croatian
5
Lithuanian
4
Romanian
4
Bulgarian
3
Slovenian
3
Arabic
2
Multiple languages
2
Serbian
2
Chinese
2
Bosnian
1
Macedonian
1
Malay (macrolanguage)
1
Turkish
1
more ...
less ...
Author
All
Han, Heesup
115
Belk, Russell W.
110
Mattila, Anna S.
98
Grunert, Klaus G.
94
Lusk, Jayson L.
84
Sutter, Matthias
84
Phau, Ian
83
Huber, Frank
82
Gierl, Heribert
80
Herrmann, Andreas
79
Bauer, Hans H.
77
Usman, Osly
76
Wiedmann, Klaus-Peter
75
Sheth, Jagdish N.
74
Grewal, Dhruv
71
Loureiro, Sandra Maria Correia
70
Dwivedi, Yogesh Kumar
69
Khare, Arpita
69
Bagozzi, Richard P.
67
Nayga, Rodolfo M.
66
Septianto, Felix
66
Foxall, Gordon R.
64
Wansink, Brian
63
Agarwal, Sumit
62
Stavins, Joanna
61
Paul, Justin
60
Jang, Soocheong
57
Pelsmacker, Patrick de
57
Verhoef, Peter C.
57
Laroche, Michel
56
Janssen, Maarten C. W.
55
Ko, Eunju
55
Chintagunta, Pradeep K.
54
Hollebeek, Linda D.
53
Thøgersen, John
53
Warlop, Luk
53
Rajagopal
51
Walsh, Gianfranco
51
Krishna, Aradhna
50
Rock, Bram de
50
more ...
less ...
Institution
All
National Bureau of Economic Research
516
Springer Fachmedien Wiesbaden
97
OECD
44
American Marketing Association
34
IGI Global
33
International Energy Agency
30
Information Resources Management Association
28
Verlag Dr. Kovač
22
Books on Demand GmbH <Norderstedt>
19
Institut für Demoskopie Allensbach
18
Edward Elgar Publishing
17
Friedrich-Schiller-Universität Jena
16
Nordic Council of Ministers
16
INSEAD
14
Österreichisches Institut für Wirtschaftsforschung
13
Universität Mannheim
12
RWTH Aachen
11
Christian-Albrechts-Universität zu Kiel
10
Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
10
Deutscher Dialogmarketing Verband
9
Gesellschaft für Konsum-, Markt- und Absatzforschung
9
Nomos Verlagsgesellschaft
9
Axel-Springer-Verlag
8
Centro studi investimenti sociali
8
European University Institute / Department of Economics
8
Europäische Kommission / Gemeinsame Forschungsstelle
8
Robert Schuman Centre for Advanced Studies
8
Center for Economic Research <Tilburg>
7
Erasmus Research Institute of Management
7
European Association of Agricultural Economists - EAAE
7
Haufe-Lexware GmbH & Co. KG
7
Helmut-Schmidt-Universität
7
Institut for Marketing og Organisation, Aarhus Universitet
7
Organisation for Economic Co-operation and Development
7
Weltwirtschaftsforum
7
Center of Market Oriented Product and Production Management
6
Deutschland / Bundeswehr / Universität Hamburg
6
Europäische Kommission
6
Findomestic Banca <Florenz>
6
Peter Lang GmbH
6
more ...
less ...
Published in...
All
Journal of business research : JBR
2,023
Journal of retailing and consumer services
1,945
International journal of consumer studies
762
International journal of hospitality management
731
Psychology & marketing
666
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
NBER working paper series
515
Working paper / National Bureau of Economic Research, Inc.
436
The journal of product & brand management
402
Asia Pacific journal of marketing and logistics
395
NBER Working Paper
387
The journal of brand management : an international journal
365
Management science : journal of the Institute for Operations Research and the Management Sciences
356
European journal of marketing : EJM
353
Journal of marketing research : JMR
345
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of international consumer marketing
321
Journal of travel and tourism marketing
321
Journal of marketing management : MM
314
SpringerLink / Bücher
312
Tourism management : research, policies, practice
309
Journal of marketing communications
306
Journal of retailing
305
Cogent business & management
301
Journal of marketing
295
Marketing letters : a journal of research in marketing
295
Journal of economic behavior & organization : JEBO
294
International journal of retail & distribution management
292
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
291
Journal of economic psychology : research in economic psychology and behavioral economics
290
The international review of retail, distribution and consumer research
289
Journal of fashion marketing and management
285
The journal of consumer marketing
285
Journal of consumer behaviour : an international research review
284
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
282
Journal of the Academy of Marketing Science
272
Technological forecasting & social change : an international journal
269
International journal of contemporary hospitality management
266
The journal of services marketing
264
Journal of business ethics : JOBE
260
more ...
less ...
Source
All
ECONIS (ZBW)
81,664
RePEc
174
EconStor
41
BASE
38
USB Cologne (EcoSocSci)
4
USB Cologne (business full texts)
1
Showing
21
-
30
of
81,922
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
21
The customer engagement ecosystem
Maslowska, Ewa
;
Malthouse, Edward C.
;
Collinger, Tom
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 469-501
Persistent link: https://www.econbiz.de/10011483110
Saved in:
22
Antecedents of consumer brand engagement and brand loyalty
Leckie, Civilai
;
Nyadzayo, Munyaradzi
;
Johnson, Lester W.
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 558-578
Persistent link: https://www.econbiz.de/10011483114
Saved in:
23
Online customer engagement : creating social environments through brand community constellations
Hammedi, Wafa
;
Kandampully, Jay
;
Zhang, Ting Ting Christina
- In:
Journal of service management
26
(
2015
)
5
,
pp. 777-806
Persistent link: https://www.econbiz.de/10011503583
Saved in:
24
An integrated model of customer-brand engagement : drivers and consequences
France, Cassandra
;
Merrilees, Bill
;
Miller, Dale
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 119-136
Persistent link: https://www.econbiz.de/10011459504
Saved in:
25
Introducing branded communities in sport for building strong brand relations in social media
Popp, Bastian
;
Woratschek, Herbert
- In:
Sport management review
19
(
2016
)
2
,
pp. 183-197
Persistent link: https://www.econbiz.de/10011475594
Saved in:
26
Mapping the perceptions and antecedents of football fans' co-creation behaviours with sponsoring brands : a pan-cultural study of the European leagues
Thomas, Robert
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1470-1502
Persistent link: https://www.econbiz.de/10012042285
Saved in:
27
Co-creating corporate brand identity with online brand communities : a managerial perspective
Essamri, Azzouz
;
McKechnie, Sally
;
Winklhofer, Heidi
- In:
Journal of business research : JBR
96
(
2019
),
pp. 366-375
Persistent link: https://www.econbiz.de/10011981083
Saved in:
28
The impact of value co-creation on hotel brand equity and customer satisfaction
González-Mansilla, Óscar
;
Berenguer Contrí, Gloria
; …
- In:
Tourism management : research, policies, practice
75
(
2019
),
pp. 51-65
Persistent link: https://www.econbiz.de/10012063560
Saved in:
29
Working consumers : co-creation of brand identity, consumer identity and brand community identity
Black, Iain
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
70
(
2017
),
pp. 416-429
Persistent link: https://www.econbiz.de/10011620562
Saved in:
30
Commentary on "Working consumers : co-creation of brand identity, consumer identity and brand community identity"
Brodie, Roderick J.
- In:
Journal of business research : JBR
70
(
2017
),
pp. 430-431
Persistent link: https://www.econbiz.de/10011620563
Saved in:
First
Prev
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->