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Targeted advertising in the breakfast ceral industry

Berning, Joshua; Rabinowitz, Adam N. - In: Journal of agricultural and applied economics : JAEE 49 (2017) 3, pp. 382-399

Persistent link: https://www.econbiz.de/10011737725

The mirror effect in online survey data : evidence and implications for marketing theory and strategy

Stocchi, Lara; Bellman, Steve; Pourazad, Naser; … - In: Psychology & marketing 41 (2024) 9, pp. 1997-2012

Persistent link: https://www.econbiz.de/10015075013

Links among farm productivity, off-farm work, and farm size in the Southeast.

Yee, J.; Ahearn, M.C.; Huffman, W. - 2004

This paper examines the linkages among agricultural total factor productivity, farm size, and farm household participation in the off-farm labor market for the Southeastern states for the period 1960-1996. We find evidence of a simultaneous relationship between productivity and measures of farm...

Persistent link: https://www.econbiz.de/10009429489

An analysis of B2B ingredient co-branding relationships

Erevelles, Sunil; Stevenson, Thomas H.; Srinivasan, Shuba; … - In: Industrial marketing management : the international … 37 (2008) 8, pp. 940-952

Persistent link: https://www.econbiz.de/10003793438

The Optimal Data Interval for Econometric Models of Advertising Carryover

Tellis, Gerard J. - 2006

interval to estimate advertising carryover. The literature assumes that 1) the optimal data interval is the inter-purchase time … underlying advertising process. In contrast, we show that 1) the optimal data interval is the inter-exposure time. 2) Too … advertising process but only data at the inter-exposure time. These results hold for any linear dynamic model linking sales with …

Persistent link: https://www.econbiz.de/10012780058