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~subject:"Consumer behaviour"
~subject:"Theory"
~type_genre:"Glossar enthalten"
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Consumer behaviour
Theory
Konsumentenverhalten
44
Verbraucherverhalten
17
Theorie
13
USA
11
United States
11
Marketing
9
Marketing management
8
Marketingmanagement
8
Beziehungsmarketing
7
Relationship marketing
7
Markenartikel
6
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2
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2
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2
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2
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1
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Book / Working Paper
44
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Glossar enthalten
Article in journal
49,831
Aufsatz in Zeitschrift
49,831
Graue Literatur
7,532
Non-commercial literature
7,532
Working Paper
6,045
Arbeitspapier
6,039
Aufsatz im Buch
4,962
Book section
4,962
Hochschulschrift
2,497
research-article
2,382
Thesis
1,832
Collection of articles of several authors
1,066
Sammelwerk
1,066
Aufsatzsammlung
632
Conference paper
520
Konferenzbeitrag
520
Bibliografie enthalten
393
Bibliography included
393
Collection of articles written by one author
309
Sammlung
309
Konferenzschrift
300
Case study
250
Fallstudie
250
Lehrbuch
232
Textbook
199
Reprint
184
Amtsdruckschrift
162
Government document
162
Conference proceedings
156
conceptual-paper
151
review-article
123
review
112
Systematic review
75
Übersichtsarbeit
75
Statistik
71
case-report
68
Statistics
62
Handbook
56
Handbuch
56
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52
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English
35
German
9
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All
Solomon, Michael R.
6
Askegaard, Søren
4
Bamossy, Gary J.
4
Olson, Jerry C.
4
Peter, Jerome Paul
4
Zelenak, Mel J.
4
Hogg, Margaret K.
3
Peppers, Don
3
Rogers, Martha
3
Bänsch, Axel
2
Ferrell, Odies C.
2
Kanuk, Leslie Lazar
2
Piacentini, Maria
2
Pride, William M.
2
Schiffman, Leon G.
2
Szmigin, Isabelle
2
Assael, Henry
1
Baumgarth, Carsten
1
Best, Roger J.
1
Bihler, Jürgen
1
Bullock, Chester
1
Castleberry, Stephen Bryon
1
Diamond, Jay
1
Fennis, Bob Michaël
1
Haan, Peter de
1
Hansen, Håvard
1
Hauser, Andrea
1
Howard, John A.
1
Kardes, Frank R.
1
Lantos, Geoffrey Paul
1
Lee, Stewart M.
1
Lindern, Eike von
1
Mowen, John C.
1
Müller, Michel H.
1
Peters, Anja
1
Pintel, Gerald
1
Pollard, Mark
1
Reiboldt, Wendy
1
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1
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1
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2
Energiewirtschaftliche Grundlagen
1
For dummies
1
Markenartikel / Sonderheft : das Magazin für Markenführung
1
McGraw-Hill/Irwin series in marketing
1
Nijmegen studies in development and cultural change
1
Online Plus
1
Werben und Verkaufen
1
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1
wi - wirtschaft
1
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ECONIS (ZBW)
44
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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten
-
2008
-
3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
Saved in:
2
Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003624130
Saved in:
3
The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne
-
2006
Persistent link: https://www.econbiz.de/10003182024
Saved in:
4
Consumer behavior and marketing strategy
Peter, Jerome Paul
;
Olson, Jerry C.
-
1993
-
3. ed
Persistent link: https://www.econbiz.de/10000856651
Saved in:
5
Consumer behavior : buying, having, and being
Solomon, Michael R.
-
1992
Persistent link: https://www.econbiz.de/10000842409
Saved in:
6
Consumer behavior
Schiffman, Leon G.
;
Kanuk, Leslie Lazar
-
1987
-
3. ed
Persistent link: https://www.econbiz.de/10000724345
Saved in:
7
Consumer behavior in marketing strategy
Howard, John A.
-
1989
Persistent link: https://www.econbiz.de/10000764093
Saved in:
8
Käuferverhalten
Bänsch, Axel
-
1993
-
5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
Saved in:
9
The power of money dynamics
VanCaspel, Venita
-
1983
Persistent link: https://www.econbiz.de/10000695299
Saved in:
10
Consumer economics : the consumer in our society
Zelenak, Mel J.
-
1999
-
12. ed
Persistent link: https://www.econbiz.de/10000668146
Saved in:
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