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Markenpolitik : Markenwirkungen - Markenführung - Markencontrolling
Baumgarth, Carsten - 2008 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003456546
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Packung ist Marke : Mediawert Verpackung ; Pro Carton: Jürgen Bihler im Interview ; Markenschutz inklusive
Bihler, Jürgen (contributor) - 2008
Persistent link: https://www.econbiz.de/10003624130
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The psychology behind trademark infringement and counterfeiting
Zaichkowsky, Judith Lynne - 2006
Persistent link: https://www.econbiz.de/10003182024
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Consumer behavior and marketing strategy
Peter, Jerome Paul; Olson, Jerry C. - 1993 - 3. ed
Persistent link: https://www.econbiz.de/10000856651
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Consumer behavior : buying, having, and being
Solomon, Michael R. - 1992
Persistent link: https://www.econbiz.de/10000842409
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Consumer behavior
Schiffman, Leon G.; Kanuk, Leslie Lazar - 1987 - 3. ed
Persistent link: https://www.econbiz.de/10000724345
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Consumer behavior in marketing strategy
Howard, John A. - 1989
Persistent link: https://www.econbiz.de/10000764093
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Käuferverhalten
Bänsch, Axel - 1993 - 5., vollständig überarbeitete und erweiterte Auflage
Persistent link: https://www.econbiz.de/10000345798
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The power of money dynamics
VanCaspel, Venita - 1983
Persistent link: https://www.econbiz.de/10000695299
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Consumer economics : the consumer in our society
Zelenak, Mel J. - 1999 - 12. ed
Persistent link: https://www.econbiz.de/10000668146