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Investigating cross-buying and customer loyalty
Reinartz, Werner J.; Thomas, Jacquelyn S.; Bascoul, … - In: Journal of interactive marketing : a quarterly … 22 (2008) 1, pp. 5-20
Persistent link: https://www.econbiz.de/10003736321
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Creating enduring customer value
Kumar, V.; Reinartz, Werner J. - In: Journal of marketing 80 (2016) 6, pp. 36-68
Persistent link: https://www.econbiz.de/10011621576
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Customer win-back : the role of attributions and perceptions in customers’ willingness to return
Pick, Doreén; Thomas, Jacquelyn S.; Tillmanns, Sebastian; … - In: Journal of the Academy of Marketing Science 44 (2016) 2, pp. 218-240
Persistent link: https://www.econbiz.de/10011453224
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Investigating the relationship between the content of online word of mouth, advertising, and brand performance
Gopinath, Shyam; Thomas, Jacquelyn S.; Krishnamurthi, … - In: Marketing science : the marketing journal of the … 33 (2014) 2, pp. 241-258
Persistent link: https://www.econbiz.de/10010358784
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Investigating the role of product assortment in technology-enabled sales platforms
Thomas, Jacquelyn S.; Jap, Sandy D.; Dillon, William R.; … - In: Journal of interactive marketing : a quarterly … 55 (2021), pp. 31-51
Persistent link: https://www.econbiz.de/10013041308
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Invited commentary: “how support for Black Lives Matter impacts consumer responses on social media”
Thomas, Jacquelyn S.; Chintagunta, Pradeep K. - In: Marketing science 41 (2022) 6, pp. 1045-1052
Persistent link: https://www.econbiz.de/10014316709
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Improving customer profit predictions with customer mindset metrics through multiple overimputation
Venkatesan, Rajkumar; Bleier, Alexander; Reinartz, Werner J. - In: Journal of the Academy of Marketing Science 47 (2019) 5, pp. 771-794
Persistent link: https://www.econbiz.de/10012107317
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Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren; Wiegand, Nico; Reinartz, Werner J. - In: Journal of marketing 83 (2019) 1, pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
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What happens online stays online? : segment-specific online and offline effects of banner advertisements
Lobschat, Lara; Osinga, Ernst C.; Reinartz, Werner J. - In: Journal of marketing research : JMR 54 (2017) 6, pp. 901-913
Persistent link: https://www.econbiz.de/10011784990
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Managing marketing channel multiplicity
Bruggen, Gerrit H. van; Antia, Kersi D.; Jap, Sandy D.; … - In: Journal of service research : JSR 13 (2010) 3, pp. 331-340
Persistent link: https://www.econbiz.de/10008652113