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Der Weg zum neuen Konsumenten : Wertewandel in der Werbung
Rode, Friedrich A. - 1989
Persistent link: https://www.econbiz.de/10014002758
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Der Konsument : Verbraucherbilder in Werbung, Konsumkritik und Verbraucherschutz 1945 - 1989
Gasteiger, Nepomuk - 2010
Persistent link: https://www.econbiz.de/10003925571
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Qualitätszeichen im Tourismus : Vermarktung und Wahrnehmung von Leistungen
Weiermair, Klaus (ed.); Abfalter, Dagmar (contributor) - 2004
Persistent link: https://www.econbiz.de/10002071330
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The impact of Internet travel advertising design, tourists' attitude, and Internet travel advertising effect on tourists' purchase intention : the moderating role of involvement
Rasty, Fereshte; Chou, Chia-jung; Feiz, Davood - In: Journal of travel and tourism marketing 30 (2013) 5/6, pp. 482-496
Persistent link: https://www.econbiz.de/10010199557
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Guilt-decreasing marketing appeals : the efficacy of vacation advertising on Chinese tourists
Prayag, Girish; Soscia, Isabella - In: Journal of travel and tourism marketing 33 (2016) 4/6, pp. 551-565
Persistent link: https://www.econbiz.de/10011517145
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Does virtual reality attract visitors? : the mediating effect of presence on consumer response in virtual reality tourism advertising
Han, Lo Wai; Cheng, Ka Lun Benjamin - In: Information technology & tourism 22 (2020) 4, pp. 537-562
Persistent link: https://www.econbiz.de/10012416587
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Marketing to tourists from unfriendly countries : should we even try?
Stepchenkova, Svetlana; Su, Lijuan; Shichkova, Elena - In: Journal of travel research : a quarterly publication of … 58 (2019) 2, pp. 266-282
Persistent link: https://www.econbiz.de/10011982330
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Factors affecting Jordanian consumers' attitudes towards Facebook advertising : case study of tourism
Abu-Ghosh, Dina Hesham; Al-Dmour, Hani; Alalwan, Ali … - In: Emerging markets from a multidisciplinary perspective : …, (pp. 285-302). 2018
Persistent link: https://www.econbiz.de/10011825175
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A comparative analysis of self-report and psychophysiological measures of emotion in the context of tourism advertising
Li, Shanshi; Walters, Gabby; Packer, Jan; Scott, Noel - In: Journal of travel research : a quarterly publication of … 57 (2018) 8, pp. 1078-1092
Persistent link: https://www.econbiz.de/10011938070
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Tourism destination advertising : effect of storytelling and sensory stimuli on arousal and memorability
Ma, Jianyu; Scott, Noel; Wu, Yu - In: Tourism review 79 (2024) 3, pp. 671-687
Persistent link: https://www.econbiz.de/10014512304