Hersteller und Händler wollen Ihre Umsätze beim Verkauf von Lebensmitteln mit Hinweisen wie „Mit wertvollen Vitaminen“ steigern. Doch was ist erlaubt? Welche Werbeaussagen führen Verbraucher in die Irre?

Introduction -- Abiding issues -- Argumentation of the courts and contemporary legal scholarship -- Making behavioralism work -- Fashioning consumer cognitive capability -- Open approaches to promoting innovation and economic growth -- From market access to cumulative innovation -- Summary of...

“Exaggerated claims of quality and selective discussion of the position attributes of a product or service are common and expected advertising practices.” Given the importance of the multiple mechanisms in the consumer protection Jurisprudence, this essay discusses the legal framework of...

I present a game-theoretic model where economic competition and attention competition are interdependent. On the one hand the effort to attract consumer attention depends on the value of attention to the firm which depends on the grade of price competition among all perceived firms. On the other...

Consider a differentiated product market in which all consumers are fully informed about match value and price at the time they make their purchasing decision. Initially, consumers become informed about the prices of all products in the market but do not know the match values. Some consumers...