Similar Search Results

Advertising and Newspaper Differentiation : On the Role of Readers' Advertising Taste

Kind, Hans Jarle; Koethenbuerger, Marko; Schjelderup, … - 2009

Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising …

Persistent link: https://www.econbiz.de/10014026282

Did eighteenth-century shopkeepers use newspapers to promote their goods? : a comparison of Manchester and Norwich 1765-1805

Reed, Dinah - In: History of retailing and consumption 9 (2023) 1, pp. 19-37

Persistent link: https://www.econbiz.de/10014391869

The impact of consumer multi-homing on advertising markets and media competition

Athey, Susan; Calvano, Emilio; Gans, Joshua - In: Management science : journal of the Institute for … 64 (2018) 4, pp. 1574-1590

Persistent link: https://www.econbiz.de/10011855634

An investigation of the success of targeting newspapers and efficiency of advertising in Ireland

Winchester, Maxwell; Lees, Gavin - In: Journal of promotion management : JPM 22 (2016) 5, pp. 620-636

Persistent link: https://www.econbiz.de/10011631924

Some effects from the consumption of newspapers, television programs, and internet movie reviews

Adilov, Nodir; Martin, Hugh J. - In: The journal of media economics 26 (2013) 2, pp. 57-59

Persistent link: https://www.econbiz.de/10009783293

Media effects on sustainable food consumption : how newspaper coverage relates to supermarket expenditures

Bellotti, Elisa; Panzone, Luca - In: International journal of consumer studies 40 (2016) 2, pp. 186-200

Persistent link: https://www.econbiz.de/10011488469

Reklam - en objuden gäst? : allmänhetens uppfattningar om reklam i morgonpress och tv

Grusell, Marie - 2008

Persistent link: https://www.econbiz.de/10003650364

Advertising and the character of English provincial department stores : c.1880-1914

Stobart, Jon - In: History of retailing and consumption 7 (2021) 1, pp. 98-114

Persistent link: https://www.econbiz.de/10012693764

Movies

Michalopulos, Stelios; Rauh, Christopher - 2024

Why are certain movies more successful in some markets than others? Are the entertainment products we consume reflective of our core values and beliefs? These questions drive our investigation into the relationship between a society's oral tradition and the financial success of films. We combine...

Persistent link: https://www.econbiz.de/10014486440

Decision drivers for outsourcing media buying services

Knuth, Ingo; Krusenstern, Lambert von - In: International journal of marketing : IJM ; formerly Der … 52 (2013) 3/4, pp. 171-183

Persistent link: https://www.econbiz.de/10010408088

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