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Fair trade's dual aspect : the communications challenge of fair trade marketing

Golding, Kirsty Michelle - In: Journal of macromarketing : examining the interactions … 29 (2009) 2, pp. 160-171

Persistent link: https://www.econbiz.de/10003861838

Mobile advertising : the influence of emotional attachment to mobile devices on consumer receptiveness

Kolsaker, Alisa; Drakatos, Nikolaos - In: Journal of marketing communications 15 (2009) 4, pp. 267-280

Persistent link: https://www.econbiz.de/10003897667

Forgotten classics : Advertising in a Free Society, by Ralph Harris and Arthur Seldon (1959)

Pressey, Andrew D. - In: Journal of historical research in marketing 8 (2016) 1, pp. 174-196

Persistent link: https://www.econbiz.de/10011535104

Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads

Pagani, Margherita; Goldsmith, Ronald E.; Perracchio, Andrea - In: International journal of advertising : the quarterly … 34 (2015) 4, pp. 702-714

Persistent link: https://www.econbiz.de/10011547735

Does advertising increase labour supply? : Time series evidence from the UK

Fraser, Stuart; Paton, David - In: Applied economics 35 (2003) 11, pp. 1357-1368

Persistent link: https://www.econbiz.de/10001777981

How retailers support consumers during the pandemic : Kaufland case study

Moraru, Mădălina - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 7 (2021) 1, pp. 178-189

Brands’ perspectives on consumption and consumers have strongly changed during the pandemic because, lately, they have focused on medical care and innovation. The context of advertising campaigns requires a different approach with specific communication characteristics: safety, medical care,...

Persistent link: https://www.econbiz.de/10013170347