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Consumer behaviour
Marketing
18,919
Einzelhandel
17,839
Retail trade
14,791
Marktforschung
12,321
Konsumentenverhalten
6,837
Market research
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Deutschland
5,129
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4,109
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3,926
Germany
3,710
USA
2,690
Beziehungsmarketing
2,439
United States
2,439
Relationship marketing
2,429
Betriebswirtschaftliche Verfahrensforschung
2,347
Vereinigte Staaten
1,787
Electronic Commerce
1,652
Online-Handel
1,620
Online retailing
1,614
E-commerce
1,439
Markenführung
1,394
Brand management
1,391
Strategisches Management
1,376
Lieferkette
1,221
Supply chain
1,221
Großbritannien
1,132
Vertriebsweg
1,083
Distribution channel
1,080
Preismanagement
1,043
Pricing strategy
1,043
Marketingtheorie
1,021
Werbung
1,018
Indien
1,013
Absatz
1,000
Marketing theory
977
India
964
Innovation
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Grewal, Dhruv
30
Gázquez-Abad, Juan Carlos
25
Pantano, Eleonora
21
Martínez-López, Francisco J.
20
Schramm-Klein, Hanna
20
Swoboda, Bernhard
19
Wiedmann, Klaus-Peter
18
Das, Gopal
17
Hruschka, Harald
16
Roggeveen, Anne L.
16
Gijsbrechts, Els
15
Steinmann, Sascha
15
Zielke, Stephan
15
Khare, Arpita
14
Rajagopal
14
Rudolph, Thomas
14
Sheth, Jagdish N.
14
Bauer, Hans H.
13
Sands, Sean
13
Ailawadi, Kusum L.
12
Chintagunta, Pradeep K.
12
Gil Saura, Irene
12
Gröppel-Klein, Andrea
12
Helm, Roland
12
Teller, Christoph
12
Wagner, Udo
12
Belk, Russell W.
11
Campo, Katia
11
Diallo, Mbaye Fall
11
Grunert, Klaus G.
11
Holbrook, Morris B.
11
Nordfält, Jens
11
Richards, Timothy J.
11
Bang, Nguyen
10
Bronnenberg, Bart J.
10
Decker, Reinhold
10
Dekimpe, Marnik G.
10
Herrmann, Andreas
10
Kenning, Peter
10
Paul, Justin
10
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American Marketing Association
25
Springer Fachmedien Wiesbaden
18
Edward Elgar Publishing
6
Gesellschaft für Konsum-, Markt- und Absatzforschung
5
Friedrich-Schiller-Universität Jena
4
IGI Global
4
Information Resources Management Association
4
Institut für Demoskopie Allensbach
4
National Bureau of Economic Research
4
AMA Summer Academic Conference <2023, San Francisco, Calif.>
3
Peter Lang GmbH
3
Stellenbosch University / Bureau for Economic Research
3
Technische Universität Braunschweig
3
The Nielsen Company (Germany)
3
Alabama / State Highway Dept
2
Alabama Highway Research Group
2
Axel-Springer-Verlag / Marketing Anzeigen
2
Bain & Company <Boston, Mass.>
2
Books on Demand GmbH <Norderstedt>
2
Deutschland / Bundeswehr / Universität Hamburg
2
European Marketing Academy
2
European Society for Opinion and Marketing Research
2
Fördergesellschaft Marketing an der Universität Augsburg
2
Hans-Böckler-Stiftung / Arbeitsgruppe Klima, Umwelt, Zukunft
2
Harvard Graduate School of Business Administration
2
Haufe-Lexware GmbH & Co. KG
2
Hochschule für Wirtschaft und Politik
2
Nordic Council of Ministers
2
Technische Universität Bergakademie Freiberg / Fakultät für Wirtschaftswissenschaften
2
Universität Mannheim
2
Verlag Dr. Kovač
2
Weltwirtschaftsforum
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2019, Austin, Tex.>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
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Journal of retailing and consumer services
482
Journal of business research : JBR
171
Journal of retailing
137
International journal of retail & distribution management
118
The international review of retail, distribution and consumer research
116
Journal of marketing research : JMR
81
International journal of retail and distribution management
67
Psychology & marketing
50
SpringerLink / Bücher
49
European journal of marketing : EJM
40
European journal of operational research : EJOR
37
International journal of electronic marketing and retailing : IJEMR
37
Qualitative market research : an international journal
36
Journal of the Academy of Marketing Science
35
Management science : journal of the Institute for Operations Research and the Management Sciences
34
Marketing intelligence & planning
34
International journal of consumer studies
33
Journal of marketing management : MM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Journal of marketing
29
Marketing : ZFP ; journal of research and management
28
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Gabler Edition Wissenschaft
26
Marketing letters : a journal of research in marketing
25
The journal of consumer marketing
25
Asia Pacific journal of marketing and logistics
23
Journal of fashion marketing and management
23
Journal of strategic marketing
23
The journal of services marketing
23
Cogent business & management
22
International journal of market research
22
International journal of market research : JMRS ; the journal of the Market Research Society
21
International journal of production economics
21
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
20
Journal of macromarketing : examining the interactions among markets, marketing, and society
20
Journal of marketing management : JMM ; journal of the Academy of Marketing
20
Springer eBook Collection
20
Journal of Islamic marketing : JIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
19
Marketing theory
18
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Source
All
ECONIS (ZBW)
6,811
Showing
1
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of
6,811
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date (oldest first)
1
Sonderangebotspolitik im Lebensmittel-
Einzelhandel
: eine empirische Analyse der Wirkungseffekte von Sonderangeboten auf der Grundlage von Scanner-Daten
Schmalen, Helmut
;
Pechtl, Hans
;
Schweitzer, Walter
-
1996
Persistent link: https://www.econbiz.de/10000554262
Saved in:
2
Market devices
Callon, Michel
(
ed.
);
Millo, Yuval
(
contributor
); …
-
2007
-
1. publ.
Persistent link: https://www.econbiz.de/10003513414
Saved in:
3
The shopper-centric retailer : three case studies on deriving shopper insights from frequent shopper data
Nikolova, Hristina
;
Inman, J. Jeffrey
;
Maurer, Jim
; …
-
2014
Persistent link: https://www.econbiz.de/10010424898
Saved in:
4
Geschäftstreue im
Einzelhandel
: Determinanten, Erklärungsansätze, Meßkonzepte
Jungwirth, Georg
-
1997
Persistent link: https://www.econbiz.de/10000951419
Saved in:
5
Senioren als Zielgruppe : Kundenorientierung im Handel
Kölzer, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000911312
Saved in:
6
How the metaverse influences marketing and competitive advantage of retailers : predictions and key marketing research priorities
Bruni, Roberto
;
Colamatteo, Annarita
;
Mladenović, Dušan
- In:
Electronic commerce research
24
(
2024
)
2
,
pp. 965-982
Persistent link: https://www.econbiz.de/10015062834
Saved in:
7
Buying behavior and marketing decisions
Wasson, Chester R.
;
MacConaughy, David H.
-
1968
Persistent link: https://www.econbiz.de/10000570373
Saved in:
8
Consumer decision processes : marketing and advertising implications
Nicosia, Francesco M.
-
1966
Persistent link: https://www.econbiz.de/10000575188
Saved in:
9
Detailhandelsudvikling og kundeadfærd : eksemplificeret ved Sønderjylland
Bygvrå, Susanne
-
1991
Persistent link: https://www.econbiz.de/10000821297
Saved in:
10
Land use analysis and consumer household shopping travel behavior in a highway corridor area : theoretical framework, summary, findings, and conclusions
Moore, Charles Thomas
;
Mayer, Morris L.
;
Mason, J. Barry
-
1968
Persistent link: https://www.econbiz.de/10000333858
Saved in:
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