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~subject:"Consumer behaviour"
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Angewandte Verkaufsförderung
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Consumer behaviour
Sales promotion
1,945
Verkaufsförderung
1,945
Konsumentenverhalten
850
Sales-promotion
428
Preismanagement
318
Pricing strategy
318
Einzelhandel
291
Retail trade
282
Theorie
214
Theory
214
Marketingmanagement
196
Marketing management
184
Werbung
183
Werbewirkung
180
Advertising effects
178
Beziehungsmarketing
162
Relationship marketing
162
USA
158
Marketing
154
United States
152
Deutschland
148
Advertising
147
Verkauf
136
Germany
134
Markenführung
127
Brand management
126
Online retailing
123
Online-Handel
123
Selling
123
Online-Marketing
118
Internet marketing
116
Rabatt
109
Rebate
107
Salespeople
100
Verkaufspersonal
100
Ladengestaltung
86
Store design
86
Markenartikel
83
Low-cost strategy
81
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Undetermined
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Free
140
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Article
667
Book / Working Paper
183
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Article in journal
644
Aufsatz in Zeitschrift
644
Graue Literatur
38
Non-commercial literature
38
Hochschulschrift
28
Arbeitspapier
27
Aufsatz im Buch
27
Book section
27
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27
Thesis
23
Collection of articles of several authors
7
Sammelwerk
7
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4
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4
Aufsatzsammlung
3
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2
Lehrbuch
2
Ratgeber
2
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2
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2
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2
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2
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1
Bibliografie enthalten
1
Bibliography included
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Mikroform
1
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1
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1
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English
809
German
41
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Usman, Osly
11
Rajagopal
7
Gedenk, Karen
6
Kukar-Kinney, Monika
6
Bertini, Marco
5
Chugan, Pawan K.
5
Fam, Kim Shyan
5
Gázquez-Abad, Juan Carlos
5
Görtz, Gunnar
5
Mehta, Dr. Neha
5
Monroe, Kent B.
5
Natter, Martin
5
Neslin, Scott A.
5
Xia, Lan
5
Aydinli, Aylin
4
Barnhardt, Sharon
4
Bauer, Hans H.
4
Bogomolova, Svetlana
4
Dewani, Prem Prakash
4
Duflo, Esther
4
Herrmann, Andreas
4
Kaiser, Harry M.
4
Loginova, Oksana
4
Pandey, Neeraj
4
Pratiwi, Hana
4
Rosmawati, Pipih
4
Wang, X. Henry
4
Zeng, Chenhang
4
Ailawadi, Kusum L.
3
Aspara, Jaakko
3
Bagchi, Rajesh
3
Banerjee, Abhijit V.
3
Barone, Michael J.
3
Behe, Bridget K.
3
Bijmolt, Tammo H. A.
3
Breugelmans, Els
3
Das, Gopal
3
Dastidar, Surajit Ghosh
3
Dong, Diansheng
3
González-Benito, Óscar
3
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Helmut-Schmidt-Universität
1
National Bureau of Economic Research
1
RWTH Aachen
1
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Journal of retailing and consumer services
51
Journal of retailing
26
Journal of business research : JBR
25
Journal of promotion management : JPM
18
Journal of promotion management : innovations in planning and applied research
15
Journal of marketing
14
The international review of retail, distribution and consumer research
14
Journal of marketing research : JMR
13
Psychology & marketing
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
12
International journal of retail & distribution management
11
Marketing letters : a journal of research in marketing
11
European journal of marketing : EJM
10
The journal of product & brand management
10
International journal of market research
8
Asia Pacific journal of marketing and logistics
7
International journal of hospitality management
7
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
7
The journal of consumer marketing
7
Gabler Edition Wissenschaft
6
Journal of consumer behaviour : an international research review
6
Journal of the Academy of Marketing Science
6
Management science : journal of the Institute for Operations Research and the Management Sciences
6
Quantitative marketing and economics : QME
6
Information systems research : ISR
5
International journal of contemporary hospitality management
5
International journal of electronic marketing and retailing : IJEMR
5
Journal of advertising research
5
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of marketing communications
5
Marketing intelligence & planning
5
The IUP journal of marketing management : IJMM
5
European journal of operational research : EJOR
4
Journal of business economics : JBE
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of marketing management : MM
4
Journal of revenue and pricing management
4
The journal of brand management : an international journal
4
The service industries journal
4
Agricultural and resource economics review : ARER
3
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ECONIS (ZBW)
850
Showing
1
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of
850
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1
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
2
The long-term impact of promotion and advertising on consumer brand choice
Mela, Carl F.
;
Gupta, Sunil
;
Lehmann, Donald R.
-
1996
Persistent link: https://www.econbiz.de/10000959103
Saved in:
3
The temporal and spatial dimensions of price search : insights from matching household survey and purchase data
Gauri, Dinesh K.
;
Sudhir, K.
;
Talukdar, Debabrata
- In:
Journal of marketing research : JMR
45
(
2008
)
2
,
pp. 226-240
Persistent link: https://www.econbiz.de/10003713033
Saved in:
4
Effect of sales on brand loyalty
Huang, Rui
(
contributor
);
Perloff, Jeffrey M.
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003718953
Saved in:
5
Improving management of multi-sponsor loyalty programmes based on the rewards preferred by consumers
Reinares Lara, Pedro
;
Ponzoa, José Manuel
- In:
Journal of customer behaviour
7
(
2008
)
2
,
pp. 121-134
Persistent link: https://www.econbiz.de/10003726293
Saved in:
6
Does customer sex influence the relationship between perceived quality and share of wallet?
Babakus, Emin
;
Yavas, Ugur
- In:
Journal of business research : JBR
61
(
2008
)
9
,
pp. 974-981
Persistent link: https://www.econbiz.de/10003731220
Saved in:
7
Dynamische Aspekte im Kaufverhalten : die Determinanten von Kaufzeitpunkt, Marken- und Mengenwahl
Ebling, Christine
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003754544
Saved in:
8
Anytime versus only: mind-sets moderate the effect of expansive versus restrictive frames on promotion evaluation
Cheema, Amar
;
Patrick, Vanessa M.
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 462-472
Persistent link: https://www.econbiz.de/10003756357
Saved in:
9
Decomposing promotional effects with a dynamic structural model of flexible consumption
Chan, Tat
;
Narasimhan, Chakravarthi
;
Zhang, Qin
- In:
Journal of marketing research : JMR
45
(
2008
)
4
,
pp. 487-498
Persistent link: https://www.econbiz.de/10003756363
Saved in:
10
Predicting premium proneness
Prendergast, Gerard P.
;
Poon, Derek T. Y.
;
Tsang, Alex S. L.
- In:
Journal of advertising research
48
(
2008
)
2
,
pp. 287-296
Persistent link: https://www.econbiz.de/10003742682
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