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Advertising and consumer psychology
Percy, Larry (contributor); Woodside, Arch G. (contributor) - 1983
Persistent link: https://www.econbiz.de/10000330338
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - 3rd ed.
Persistent link: https://www.econbiz.de/10013208270
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The consumer insights handbook : unlocking audience research methods
Coombs, Danielle Sarver - 2022
"This practical introduction to audience research shows students that conducting consumer research is not only a necessary skill for any future media professional but that it can also be a creative and fun experience. Students learn how to plan for and complete a research projects from the...
Persistent link: https://www.econbiz.de/10012498209
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Handbook of marketing scales : multi-item measures for marketing and consumer behavior research
Bearden, William O. (ed.); Netemeyer, Richard G. (ed.);  … - 2011 - Third edition
Persistent link: https://www.econbiz.de/10013547488
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Verpackungsmarketing : Fallbeispiele, Trends, Technologien
Vaih-Baur, Christina (ed.) - 2010
Persistent link: https://www.econbiz.de/10011385553
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Global marketing and advertising : understanding cultural paradoxes
Mooij, Marieke K. de - 1998
Persistent link: https://www.econbiz.de/10000626940
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Advertising in Asia : communication, culture, and consumption
Frith, Katherine Toland (contributor) - 1996 - 1. ed
Persistent link: https://www.econbiz.de/10000592392
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Konsumentenforschung : gewidmet Werner Kroeber-Riel zum 60. Geburtstag
Kroeber-Riel, Werner (honouree) - 1994
Persistent link: https://www.econbiz.de/10000507908
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Online-Werbung
Zürich : Galledia Fachmedien AG; 1994-[?]: Heerbrugg : …; … - 22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452