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Switching costs, brand premia and behavioral pricing in the pharmaceutical market

Janssen, Aljoscha - 2020

This article examines the market power of branded prescription drugs faced with generic competition. Using prescription-level and matched socioeconomic panel data of the entire Swedish population between 2010 and 2016, I provide evidence for the key role of switching costs. A discontinuity...

Persistent link: https://www.econbiz.de/10012161505

Switching Costs, Brand Premia and Behavioral Pricing in the Pharmaceutical Market

Janssen, Aljoscha - 2020

Persistent link: https://www.econbiz.de/10014095430

Vaccine marketing

Angelmar, Reinhard; Morgon, Pierre A. - 2012

Persistent link: https://www.econbiz.de/10009572811

In whom we trust : the role of certification agencies in online drug markets

Bate, Roger; Jin, Ginger Zhe; Mathur, Aparna - In: The B.E. journal of economic analysis & policy 14 (2014) 1, pp. 111-150

Persistent link: https://www.econbiz.de/10010345596

Price disclosure rules and consumer price comparison

Stühmeier, Torben - 2014

financial and retail gasoline, governments and consumer protection agencies call for compulsory price reporting. Consumers could … then more easily compare the firms' offers. We showthat for a given level of price comparison, mandatory price reporting … of price comparison in equilibrium. This effect may dominate so that the regulation lead to higher expected market prices. …

Persistent link: https://www.econbiz.de/10010425461

Price disclosure rules and consumer price comparison

Stühmeier, Torben - In: The B.E. journal of economic analysis & policy 15 (2015) 2, pp. 815-835

Persistent link: https://www.econbiz.de/10011428028

Exploring relationship between brand equity and customer loyalty on pharmaceutical market

Dlačić, Jasmina; Kežman, Elvedina - In: Economic and business review : EBR 16 (2014) 2, pp. 121-131

Persistent link: https://www.econbiz.de/10011612102

Do consumers perceive their doctors as influenced by pharmaceutical marketing communications? : a persuasion knowledge perspective

Wei, Mei-Ling; Delbaere, Majorie - In: International journal of pharmaceutical and healthcare … 9 (2015) 4, pp. 330-348

Persistent link: https://www.econbiz.de/10011479849

The changing landscape of off-label prescription drug promotion : opportunities to improve decision-making

Sarkees, Matthew E.; Fitzgerald, M. Paula - In: International journal of pharmaceutical and healthcare … 10 (2016) 2, pp. 148-160

Persistent link: https://www.econbiz.de/10011591731

Understanding of consumer's awareness about brands in pharmaceutical industry : an empirical study

Srivastava, RK; Kumar, Sanjiwani Jayant - In: Journal of medical marketing : device, diagnostic and … 14 (2014) 2/3, pp. 99-107

Persistent link: https://www.econbiz.de/10010517755

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