Narrow search
Showing 1 - 10 of 1,047
Cover Image
Consumer views of self-service technologies
Cunningham, Lawrence F.; Young, Clifford E.; Gerlach, … - In: The service industries journal 28 (2008) 5/6, pp. 719-732
Persistent link: https://www.econbiz.de/10003775771
Cover Image
When relationship marketing collides with technology
Hong, Soonkwan; Wang, Yong Jian - In: Journal of relationship marketing : innovations & … 8 (2009) 3, pp. 218-230
Persistent link: https://www.econbiz.de/10003891263
Cover Image
Assessing the impact of corporate credibility and technology acceptance on online shopping
Swilley, Esther; Goldsmith, Ronald E. - In: International journal of electronic marketing and … 1 (2006/07) 3, pp. 199-216
Persistent link: https://www.econbiz.de/10003472024
Cover Image
Produkt- und Markenmanagement für technische Gebrauchsgüter
Turocha, Dietmar - In: Demografischer Wandel in der unternehmerischen Praxis : …, (pp. 261-275). 2007
Persistent link: https://www.econbiz.de/10003472742
Cover Image
Not all eyeballs are created equal : a structural equilibrium model of television advertisers, networks, and viewers
Wilbur, Kenneth C. - 2005
Persistent link: https://www.econbiz.de/10003953842
Cover Image
Consumer adoption of technological innovations : effects of psychological and functional barriers in a lack of content versus a presence of content situation
Antioco, Michael; Kleijnen, Mirella - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1700-1724
Persistent link: https://www.econbiz.de/10008773206
Cover Image
Shared markets with positive network effects : on the impact of strategic customer retention and evolutionary adoption
Hoppe, Christian N. W. - 2008
Persistent link: https://www.econbiz.de/10003813217
Cover Image
Geschlechtsstereotype im Technikmarketing - Analyse der häufigsten Stereotype und deren Nutzung im Marketing
Pezoldt, Kerstin; Schliewe, Jana; Lotze, Verena - 2011
Der vorliegende Beitrag widmet sich den Stereotypen im Technikmarketing. Hierzu werden, aufbauend auf den Grundlagen der Stereotype und des Technikmarketing, die häufigsten weiblichen und männlichen Geschlechtsstereotype im Technikmarketing vorgestellt und deren Verwendung anhand von...
Persistent link: https://www.econbiz.de/10009238877
Cover Image
The moderating role of technology readiness, gender, and sex in consumer acceptance and actual use of technology-based services
Tsourela, Maria; Roumeliotis, Manos - In: The journal of high technology management research 26 (2015) 2, pp. 124-136
Persistent link: https://www.econbiz.de/10011419548
Cover Image
Special issue: Marketing of emerging technologies
Sengupta, Sanjit (contributor) - 2011
Persistent link: https://www.econbiz.de/10009412250