When relationship marketing collides with technology
Soonkwan Hong; Yong J. Wang
| Year of publication: |
2009
|
|---|---|
| Authors: | Hong, Soonkwan ; Wang, Yong Jian |
| Published in: |
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction. - Binghamton, NY : Haworth Press, ISSN 1533-2667, ZDB-ID 2126179-9. - Vol. 8.2009, 3, p. 218-230
|
| Subject: | Beziehungsmarketing | Relationship marketing | Stakeholder | Technologie | Technology | Konsumentenverhalten | Consumer behaviour | Vertrauen | Confidence |
| Extent: | graph. Darst. |
|---|---|
| Type of publication: | Article |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003891263