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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Usage and recall of FMCG brands by rural consumers and relevant facts
Sekhar, Savanam Chandra; Padmaja, R. - In: Journal of economics and business research 21 (2015) 1, pp. 108-125
Persistent link: https://www.econbiz.de/10011313288
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Brand Awareness and Influencers in Purchase Decision of Rural Consumers : A study of FMCG in the Rural Markets of Gujarat (India)
Meghrajani, Dr. Indra - 2021
The Census of India 2011 shows the total population of 1.21 Billion (121 Crores), 0.833 Billion (83.3 Crores) are in … done. The marketing implications got for the study contribute towards understanding the profile of the villagers. The …
Persistent link: https://www.econbiz.de/10013244218
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Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018
Persistent link: https://www.econbiz.de/10011825173
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Acceptance of detergent-retail brands: the role of consumer confidence and trust
Lymperopoulos, Constantine; Chaniotakis, Ioannis E.; … - In: International journal of retail & distribution management 38 (2010) 9, pp. 719-736
Persistent link: https://www.econbiz.de/10008651867
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The determinants of customer satisfaction when purchasing in-store cosmetics in Vietnam
Pham Thi Lien; Do Ngoc Bich - In: Tạp chí khoa học 32 (2016) 5, pp. 76-89
Persistent link: https://www.econbiz.de/10011803953
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Rural marketing : developing the non-urban consumer
Velayudhan, Sanal Kumar - 2022 - Third edition
Rural Marketing: Opportunities and Challenges -- Environment and Profile of the Rural Market -- Rural Consumer …"This revised edition comprehensively covers the fundamental aspects of rural marketing with practical examples and … cases. This textbook retains the concept of rural markets and rural marketing and explores the emerging channels such as …
Persistent link: https://www.econbiz.de/10013162562
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Consumer purchase intention for organic personal care products
Kim, Hee Yeon; Chung, Jae-eun - In: The journal of consumer marketing 28 (2011) 1, pp. 40-47
Persistent link: https://www.econbiz.de/10009009746
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In-store promotional mix and the effects on female consumer buying decisions in relation to cosmetic products
Yang, Dong-Jenn; Lee, C. W. - In: International journal of management, economics and … 5 (2016) 2, pp. 35-56
This study was conducted to ascertain the relationship between the females' in-store purchasing decision process and the promotional mix. Two cosmetic salesmen groups were interviewed by using focus group interview technique to understand females' buying decision process with in-store...
Persistent link: https://www.econbiz.de/10011503554
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Cause related marketing : Armani initiative "acqua for life"
Mititelu, Cristina; Fiorani, Gloria; Mariani, Simone - In: International review on public and non-profit marketing 11 (2014) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10010413069