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~subject:"Consumer behaviour"
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Consumer behaviour
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Agrawal, Deepak
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Chun, Young H.
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Plante, Robert D.
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Yeh, Robert S.
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European journal of operational research : EJOR
1
Journal of promotion management : JPM
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ECONIS (ZBW)
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Consumer data analysis and its managerial application for the grocery industry
Yeh, Robert S.
;
Plante, Robert D.
;
Agrawal, Deepak
- In:
Journal of promotion management : JPM
17
(
2011
)
1
,
pp. 96-113
Persistent link: https://www.econbiz.de/10009238582
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Monte Carlo analysis of estimation methods for the prediction of customer response patterns in direct marketing
Chun, Young H.
- In:
European journal of operational research : EJOR
217
(
2012
)
3
,
pp. 673-678
Persistent link: https://www.econbiz.de/10009419030
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