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Consumer behaviour
Konsumentenverhalten
65
Theorie
53
Theory
53
Market research
24
Marktforschung
24
Beziehungsmarketing
20
Marketing
20
Relationship marketing
20
Advertising effects
17
Werbewirkung
17
Estimation theory
16
Schätztheorie
16
Conjoint analysis
14
Conjoint-Analyse
14
Bayesian inference
13
Kundenbindungsprogramm
13
Loyalty program
13
Bayes-Statistik
12
Einzelhandel
12
Experiment
12
Internet marketing
12
Online-Marketing
12
Retail trade
12
Advertising
11
Netherlands
11
Niederlande
11
Werbung
11
Brand management
10
E-commerce
10
Markenführung
10
Meta-Analyse
10
Meta-analysis
10
Electronic Commerce
9
Marktsegmentierung
9
Sales promotion
9
Verkaufsförderung
9
Decision
8
Entscheidung
8
Marketing management
8
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Online availability
All
Undetermined
27
Free
10
Type of publication
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Article
50
Book / Working Paper
15
Type of publication (narrower categories)
All
Article in journal
46
Aufsatz in Zeitschrift
46
Arbeitspapier
5
Working Paper
5
Aufsatz im Buch
4
Book section
4
Graue Literatur
4
Non-commercial literature
4
Case study
1
Collection of articles of several authors
1
Conference proceedings
1
Fallstudie
1
Konferenzschrift
1
Sammelwerk
1
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Language
All
English
65
Author
All
Bijmolt, Tammo H. A.
38
Wedel, Michel
28
Pieters, Rik
9
Verhoef, Peter C.
4
Bronnenberg, Bart J.
3
Dorotic, Matilda
3
Franses, Philip Hans
3
Lans, Ralf van der
3
Paap, Richard
3
Pieters, F. G. M. (Rik)
3
Batra, Rajeev
2
DeSarbo, Wayne
2
DeSarbo, Wayne S.
2
Delre, Sebastiano A.
2
Fok, Dennis
2
Gijsenberg, Maarten J.
2
Harms, Bianca
2
Heerde, Harald J. van
2
Hirche, Christian F.
2
Hoekstra, Janita Cornelia
2
Krafft, Manfred
2
Leeflang, Peter
2
Liu, Xuan
2
Luceri, Beatrice
2
Melnyk, Valentyna
2
Nierop, Johannes Erjen Maurice van
2
Paas, Leonard J.
2
Rooderkerk, Robert P.
2
Sesé, F. Javier
2
Shi, Savannah Wei
2
Vermunt, Jeroen K.
2
Viswanathan, Vijay
2
Aiolfi, Simone
1
Aribarg, Anocha
1
Arts, Joep W. C.
1
Bellini, Silvia
1
Bigné Alcañiz, J. Enrique
1
Bijmolt, Tammo H.A
1
Breugelmans, Els
1
Broekhuizen, Thijs L. J.
1
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Institution
All
Center for Economic Research <Tilburg>
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Published in...
All
Journal of marketing research : JMR
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of business research : JBR
4
Journal of marketing
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of retailing
3
Robert H. Smith School Research Paper
3
European journal of marketing : EJM
2
Fundamentals of marketing research ; Vol. 6
2
Journal of the Academy of Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
SOM research reports
2
The journal of product innovation management : an international publication of the Product Development & Management Association
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Customer engagement marketing
1
Discussion paper / Center for Economic Research, Tilburg University
1
Econometric Institute research papers
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
International journal of management reviews : IJMR
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of consumer research : JCR ; an interdisciplinary journal
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of marketing research
1
Journal of media business studies
1
Journal of the American Statistical Association : JASA
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing and consumer psychology series
1
Memorandum from (the) Institute of Economic Research, Faculty of Economics, University of Groningen
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
1
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ECONIS (ZBW)
65
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1
Assessing the effects of abstract attributes and brand familiarity in conjoint choice experiments
Wedel, Michel
;
Vriens, Marco
;
Bijmolt, Tammo H. A.
; …
-
2007
Persistent link: https://www.econbiz.de/10003541612
Saved in:
2
Are women more loyal customers than men? : gender differences in loyalty to firms and individual service providers
Melnyk, Valentyna
;
Van Osselaer, Stijn M. J.
;
Bijmolt, …
- In:
Journal of marketing
73
(
2009
)
4
,
pp. 82-96
Persistent link: https://www.econbiz.de/10003860864
Saved in:
3
Acquisition patterns of financial products : a longitudinal investigation
Paas, Leonard J.
;
Bijmolt, Tammo H. A.
;
Vermunt, Jeroen K.
- In:
Journal of economic psychology : research in economic …
28
(
2007
)
2
,
pp. 229-241
Persistent link: https://www.econbiz.de/10003580611
Saved in:
4
Incorporating context effects in the multidimensional scaling of 'pick any/n'choice data
Kim, Juyoung
;
Chatterjee, Rabikar
;
DeSarbo, Wayne
; …
-
2007
Persistent link: https://www.econbiz.de/10003541515
Saved in:
5
Will it spread or not? : the effects of social influences and network topology on innovation diffusion
Delre, Sebastiano A.
;
Jager, Wander
;
Bijmolt, Tammo H. A.
; …
- In:
The journal of product innovation management : an …
27
(
2010
)
2
,
pp. 267-282
Persistent link: https://www.econbiz.de/10003946179
Saved in:
6
Reward redemption effects in a loyalty program when customers choose how much and when to redeem
Dorotic, Matilda
;
Verhoef, Peter C.
;
Fok, Dennis
; …
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 339-355
Persistent link: https://www.econbiz.de/10011280204
Saved in:
7
The effects of introducing and terminating loyalty programs
Melnyk, Valentyna
;
Bijmolt, Tammo H. A.
- In:
European journal of marketing : EJM
49
(
2015
)
3/4
,
pp. 398-419
Persistent link: https://www.econbiz.de/10011309596
Saved in:
8
Loyalty programmes : current knowledge and research directions
Dorotic, Matilda
;
Bijmolt, Tammo H. A.
;
Verhoef, Peter C.
- In:
International journal of management reviews : IJMR
14
(
2012
)
3
,
pp. 217-237
Persistent link: https://www.econbiz.de/10009621196
Saved in:
9
Optimizing retail assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
10
Dynamic effects of sponsoring : how sponsorship awareness develops over time
Walraven, Merel
;
Bijmolt, Tammo H. A.
;
Koning, Ruud Hans
- In:
Journal of advertising : official publication of the …
43
(
2014
)
2
,
pp. 142-154
Persistent link: https://www.econbiz.de/10010373242
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