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Poor and rich customers in the service encounter
Söderlund, Magnus - In: Journal of service management 28 (2017) 2, pp. 265-283
Persistent link: https://www.econbiz.de/10011704037
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Other customers in the retail environment and their impact on the customer’s evaluations of the retailer
Söderlund, Magnus - In: Journal of retailing and consumer services 18 (2011) 3, pp. 174-182
Persistent link: https://www.econbiz.de/10009158892
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The proactive employee on the floor of the store and the impact on customer satisfaction
Söderlund, Magnus - In: Journal of retailing and consumer services 43 (2018), pp. 46-53
Persistent link: https://www.econbiz.de/10011883136
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Can the label "member" in a loyalty program context boost customer satisfaction?
Söderlund, Magnus - In: The international review of retail, distribution and … 29 (2019) 3, pp. 340-357
Persistent link: https://www.econbiz.de/10012209287
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The "killer" ad : an assessment of advertising violence
Söderlund, Magnus; Dahlén, Micael - In: European journal of marketing : EJM 44 (2010) 11/12, pp. 1811-1838
Persistent link: https://www.econbiz.de/10008773201
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Loyalty program rewards and their impact on perceived justice, customer satisfaction, and repatronize intentions
Söderlund, Magnus; Colliander, Jonas - In: Journal of retailing and consumer services 25 (2015), pp. 47-57
Persistent link: https://www.econbiz.de/10011313602
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Face value : images of headless decorative models increase consumer identification and product attitudes
Berg, Hanna; Söderlund, Magnus - In: The changing roles of advertising : [extended versions …, (pp. 263-272). 2013
Persistent link: https://www.econbiz.de/10009773441
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An examination of the effects of message content that categorizes the customer
Söderlund, Magnus; Julander, Claes-Robert - In: The changing roles of advertising : [extended versions …, (pp. 341-350). 2013
Persistent link: https://www.econbiz.de/10009773939
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Spreading joy : examining the effects of smiling models on consumer joy and attitudes
Berg, Hanna; Söderlund, Magnus; Lindström, Annika - In: The journal of consumer marketing 32 (2015) 6, pp. 459-469
Persistent link: https://www.econbiz.de/10011485848
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The consumer experience and the absorbing story
Söderlund, Magnus; Sagfossen, Sofie - In: Nordic journal of business : NJB 64 (2015) 2, pp. 103-118
Persistent link: https://www.econbiz.de/10011503374