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The role of Video on Demand in stimulating broadband adoption
Katz, Raúl L.; Jung, Juan; Callorda, Fernando - In: Telecommunications policy : the international journal … 48 (2024) 4, pp. 1-23
Persistent link: https://www.econbiz.de/10015069407
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Forecasting adoption of ultra-low-emission vehicles using the GHK simulator and Bayes estimates of a multinomial probit model
Daziano, Ricardo A.; Achtnicht, Martin - 2012
In this paper we use Bayes estimates of a multinomial probit model with fully flexible substitution patterns to forecast consumer response to ultra-low-emission vehicles. In this empirical application of the probit Gibbs sampler, we use stated-preference data on vehicle choice from a...
Persistent link: https://www.econbiz.de/10009510145
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Predicting new product adoption using Bayesian truth serum
Howie, Patrick J.; Wang, Ying; Tsai, Joanne - In: Journal of medical marketing : device, diagnostic and … 11 (2011) 1, pp. 6-16
Persistent link: https://www.econbiz.de/10009235950
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Forecasting adoption of ultra-low-emission vehicles using bayes estimates of a multinomial probit model and the GHK simulator
Daziano, Ricardo A.; Achtnicht, Martin - In: Transportation science : a journal of the Institute for … 48 (2014) 4, pp. 671-683
Persistent link: https://www.econbiz.de/10010464851
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Forecasting Adoption of Ultra-Low-Emission Vehicles Using the GHK Simulator and Bayes Estimates of a Multinomial Probit Model
Daziano, Ricardo; Achtnicht, Martin - 2014
In this paper we use Bayes estimates of a multinomial probit model with fully flexible substitution patterns to forecast consumer response to ultra-low-emission vehicles. In this empirical application of the probit Gibbs sampler, we use stated-preference data on vehicle choice from a...
Persistent link: https://www.econbiz.de/10014172337
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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Markenimagekonfusion : eine neue Managementherausforderung in reifen Märkten
Burmann, Christoph; Weers, Jan-Philipp - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 135-157). 2007
Persistent link: https://www.econbiz.de/10003584450
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Competing loyalty programs : impact of market saturation, market share, and category expandability
Liu, Yuping; Yang, Rong - In: Journal of marketing 73 (2009) 1, pp. 93-108
Persistent link: https://www.econbiz.de/10003815520
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The death of demand : finding growth in a saturated global economy
Osenton, Tom - 2004
Persistent link: https://www.econbiz.de/10001851361
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Optionen zur erfolgreichen Positionierung von Warenhäusern : Optionen in schrumpfenden und stagnierenden Märkten
Frechen, Joseph - 1998
Persistent link: https://www.econbiz.de/10000660811