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Examining the dimensionality in global attitudes toward advertising : a comparison of perceptions of Chinese and United States consumers
Haytko, Diana L.; Clark, Ronald A.; Hermans, Charles M.; … - In: Journal of international consumer marketing 30 (2018) 2, pp. 85-97
Persistent link: https://www.econbiz.de/10011917521
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Positive uncertainty : the benefit of the doubt in advertising
Ketelaar, Paul Edwin; Riet, Jonathan van 't; … - In: International journal of advertising : the quarterly … 37 (2018) 2, pp. 256-269
Persistent link: https://www.econbiz.de/10011859316
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Attitude toward nudity and advertising in general through the mediation of offensiveness and moderation of cultural values : evidence from Pakistan and the United States
Khalid, Afia; Awan, Raheel Amir; Qadeer, Faisal; Saeed, Zara - In: Pakistan journal of commerce and social sciences 17 (2023) 1, pp. 115-134
consumers’ nudity attitudes modify their attitudes toward advertising in general (AAG) and also tests the mediation of … collect primary data from consumers of Pakistan and the USA (n=311). The analysis through SPSS and PROCESS techniques confirm … openness are also supported. Cultural sensitivity towards nudity has a profound impact on advertising effectiveness and thereby …
Persistent link: https://www.econbiz.de/10014261164
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Exploring the opinions of the YouTube visitors towards advertisements and its influence on purchase intention among viewers
Sebastian, Ann Tresa; Lal, Bhagya; Anupama, J.; … - In: Cogent business & management 8 (2021) 1, pp. 1-24
in online customers in recent years. Nonetheless, there are not many in-depth studies analyzing the opinion of Indian … explored opinion about advertisements and its role in purchasing intentions among young YouTube visitors, using qualitative …
Persistent link: https://www.econbiz.de/10012665937
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Consumers' experience with and attitudes toward direct-to-consumer prescription drug promotion : a nationally representative survey
Aikin, Kathryn J.; Sullivan, Helen W.; Berktold, Jennifer; … - In: Health marketing quarterly 38 (2021) 1, pp. 1-11
Persistent link: https://www.econbiz.de/10012607834
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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa - 2006
bezüglich der Werbung eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10003428351
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Attitudes of Indonesian mothers toward food advertising directed to children
Waller, David S.; Lanasier, Evi V. - In: Journal of food products marketing 21 (2015) 4, pp. 397-412
Persistent link: https://www.econbiz.de/10011432270
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Male and female attitudes towards stereotypical advertisements : a paired country investigation
Theodoridis, Prokopis K.; Kyrousi, Antigone G.; Zotou, … - In: Corporate communications : an international journal 18 (2013) 1, pp. 135-160
Persistent link: https://www.econbiz.de/10009711750
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A few more ounces? : preference for regular-size models in advertising
Ketelaar, Paul E.; Willems, Anneke G. J.; Linssen, Liesbeth - In: Journal of euromarketing 22 (2013) 3, pp. 38-50
Persistent link: https://www.econbiz.de/10010248356
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Relevanz von Werbeeinstellungen zur Kontrolle langfristiger Werbewirkung im Fall etablierter Konsumgütermarken
Schlichthorst, Marisa - 2008
bezüglich der Werbung eine bedeutendere Rolle für die Beeinflussung des Kaufverhaltens als die Werbeeinstellung und eignen sich …
Persistent link: https://www.econbiz.de/10010492251