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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
18
Social network
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Multinationales Unternehmen
8
Social Web
8
Social web
8
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18
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Lee, Seung Hwan Mark
16
Baek, Eunsoo
2
Cotte, June
2
Fares, Omar H.
2
Haines, Shelley
2
Noseworthy, Theodore J.
2
Alzayat, Ayman
1
Aversa, Joseph
1
Brandt, Alan
1
Cho, Hyun Young
1
Choo, Ho Jung
1
Groff, Yuni
1
Hamdan, Lara
1
Huang, Zhihong
1
Hyun, Hyowon
1
Jacobson, Jenna
1
Lee, Sue Hyun
1
Lee, Suk Hyung
1
Lopez, Alyssa
1
Luster, Sean
1
Mohan, Myuri
1
Neavin, Tyler
1
Ng, Pearlyn
1
Perkins, Andrew W.
1
Quach, Xuan
1
Ratnichkina, Polina
1
Rotman, Jeff D.
1
Saini, Ritesh
1
Toulany Thavisay
1
Xiao, Na
1
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Journal of business research : JBR
3
Journal of retailing and consumer services
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
European journal of marketing : EJM
1
International journal of consumer studies
1
International journal of retail and distribution management
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of fashion marketing and management
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Psychology & marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
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ECONIS (ZBW)
18
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1
The role of network centrality in the flow of consumer influence
Lee, Seung Hwan Mark
;
Cotte, June
;
Noseworthy, Theodore J.
- In:
Journal of consumer psychology : JCP : the official …
20
(
2010
)
1
,
pp. 66-77
Persistent link: https://www.econbiz.de/10003958602
Saved in:
2
The social network implications of prestigious goods among young adults : evaluating the self vs others
Lee, Seung Hwan Mark
;
Luster, Sean
- In:
The journal of consumer marketing
32
(
2015
)
3
,
pp. 199-208
Persistent link: https://www.econbiz.de/10011376750
Saved in:
3
When are frugal consumers not frugal? : the influence of personal networks
Lee, Seung Hwan Mark
- In:
Journal of retailing and consumer services
30
(
2016
),
pp. 1-7
Persistent link: https://www.econbiz.de/10011473120
Saved in:
4
Brand identity fit in co-branding : the moderating role of C-B identification and consumer coping
Xiao, Na
;
Lee, Seung Hwan Mark
- In:
European journal of marketing : EJM
48
(
2014
)
7/8
,
pp. 1239-1254
Persistent link: https://www.econbiz.de/10010414805
Saved in:
5
The effects of ad context and gender on the identification of visually incongruent products
Noseworthy, Theodore J.
;
Cotte, June
;
Lee, Seung Hwan Mark
- In:
Journal of consumer research : JCR ; an …
38
(
2011/12
)
2
,
pp. 358-375
Persistent link: https://www.econbiz.de/10009272147
Saved in:
6
The role of consumers' network positions on information-seeking behavior of experts and novices : a power perspective
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
67
(
2014
)
1
,
pp. 2853-2859
Persistent link: https://www.econbiz.de/10010235307
Saved in:
7
One size fits all? : segmenting consumers to predict sustainable fashion behavior
Haines, Shelley
;
Lee, Seung Hwan Mark
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 383-398
Persistent link: https://www.econbiz.de/10013162366
Saved in:
8
Enhancing the role of flow experience in social media usage and its impact on shopping
Hyun, Hyowon
;
Toulany Thavisay
;
Lee, Suk Hyung
- In:
Journal of retailing and consumer services
65
(
2022
),
pp. 1-12
Persistent link: https://www.econbiz.de/10013169687
Saved in:
9
Virtual products as an extension of my body : exploring hedonic and utilitarian shopping value in a virtual reality retail environment
Alzayat, Ayman
;
Lee, Seung Hwan Mark
- In:
Journal of business research : JBR
130
(
2021
),
pp. 348-363
Persistent link: https://www.econbiz.de/10012544810
Saved in:
10
Communicating returnable packaging via ease of use labeling
Ratnichkina, Polina
;
Lee, Seung Hwan Mark
;
Haines, Shelley
- In:
The international review of retail, distribution and …
31
(
2021
)
4
,
pp. 481-497
Persistent link: https://www.econbiz.de/10012609707
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