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Methodological issues in cross-cultural marketing research: a state-of-the-art review
Malhotra, Naresh K.; Agarwal, James; Peterson, Mark A. - 2009
Persistent link: https://www.econbiz.de/10003794173
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Cognitive and emotional processing of brand logo changes
Peterson, Mark; Al Shebil, Saleh; Bishop, Melissa - In: The journal of product & brand management 24 (2015) 7, pp. 745-757
Persistent link: https://www.econbiz.de/10011416937
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The impact of medium context on bilingual consumers' responses to code-switched advertising
Bishop, Melissa M.; Peterson, Mark - In: Journal of advertising : official publication of the … 39 (2010) 3, pp. 55-67
Persistent link: https://www.econbiz.de/10008665417
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Roger Dickinson (1929–2012)
Peterson, Mark; Vann, Richard - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10009771548
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Consumer financial anxiety : US regional financial service firms' trust building response to the financial crisis
Johnson, Devon S.; Peterson, Mark - In: The international journal of bank marketing : IJBM 32 (2014) 6, pp. 515-533
Persistent link: https://www.econbiz.de/10010415393
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The unique relationship between quality of life and consumer trust in market-related institutions among financially constrained consumers in a developing country
Ekici, Ahmet; Peterson, Mark - In: Journal of public policy & marketing : JPP & M ; an … 28 (2009) 1, pp. 56-70
Persistent link: https://www.econbiz.de/10003875227