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~subject:"Consumer behaviour"
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Consumer behaviour
Konsumentenverhalten
3
Product counterfeiting
3
Produktpiraterie
3
Brand
2
Brand image
2
Brand management
2
Brand strategy
2
Counterfeiting
2
Imitation
2
Markenartikel
2
Markenführung
2
Markenimage
2
(fsQCA)
1
Brand evaluation
1
Burnout
1
Categorization
1
Comparison
1
Economic culture
1
Entrepreneurship
1
Entrepreneurship approach
1
Firm performance
1
Fuzzy-set qualitative comparative analysis
1
ICTs
1
Imitation strategy
1
Imitationsstrategie
1
Information technology
1
Informationstechnik
1
Job burnout
1
KMU
1
Linear mixed models
1
Packaging
1
Personality traits
1
SME
1
Semiotics
1
Semiotik
1
Similarity
1
Stress
1
Technostress creators
1
Transactional perspective
1
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English
2
French
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Bobrie, François
3
Le Roux, André
3
Thebault, Marinette
3
Müller, Brigitte
1
Roy, Yves
1
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Ancrages culturels dans un monde en mutation
1
Journal of business research : JBR
1
The journal of product & brand management
1
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ECONIS (ZBW)
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A typology of brand counterfeiting and imitation based on a semiotic approach
Le Roux, André
;
Bobrie, François
;
Thebault, Marinette
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 349-356
Persistent link: https://www.econbiz.de/10011417739
Saved in:
2
Brand typicality impact on brand imitations evaluation and categorization
Le Roux, André
;
Thebault, Marinette
;
Roy, Yves
; …
- In:
The journal of product & brand management
25
(
2016
)
6
,
pp. 600-612
Persistent link: https://www.econbiz.de/10011587868
Saved in:
3
Une comparaison internationale des freins et motivations des consommateurs face à la contrefaçon
Le Roux, André
;
Thebault, Marinette
;
Müller, Brigitte
; …
- In:
Ancrages culturels dans un monde en mutation
,
(pp. 247-265)
.
2016
Persistent link: https://www.econbiz.de/10011619364
Saved in:
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