Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Consumer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Estimating promotional effects...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
Einzelhandel
17,708
Retail trade
15,106
Konsumentenverhalten
4,817
Deutschland
2,041
Sales promotion
2,023
Verkaufsförderung
1,951
Theorie
1,944
Theory
1,913
Beziehungsmarketing
1,735
Relationship marketing
1,730
Online-Handel
1,578
Online retailing
1,573
Germany
1,348
Electronic Commerce
1,323
USA
1,285
E-commerce
1,250
Supply chain
1,195
Lieferkette
1,191
United States
1,162
Pricing strategy
1,152
Preismanagement
1,150
Vertriebsweg
942
Distribution channel
939
Großbritannien
804
Brand management
779
Markenführung
777
Indien
769
India
767
IT-gestütztes Marketing
741
Computer-assisted marketing
736
Customer satisfaction
734
United Kingdom
727
Kundenzufriedenheit
725
Wettbewerb
712
Lieferantenmanagement
683
Supplier relationship management
682
Marketingmanagement
656
Competition
638
Marketing management
636
more ...
less ...
Online availability
All
Undetermined
2,193
Free
813
Type of publication
All
Article
3,746
Book / Working Paper
1,097
Journal
11
Type of publication (narrower categories)
All
Article in journal
3,473
Aufsatz in Zeitschrift
3,473
Graue Literatur
235
Non-commercial literature
235
Aufsatz im Buch
230
Book section
230
Arbeitspapier
150
Working Paper
150
Hochschulschrift
139
Thesis
104
Collection of articles of several authors
56
Sammelwerk
56
Conference paper
52
Konferenzbeitrag
52
research-article
42
Aufsatzsammlung
33
Bibliografie enthalten
24
Bibliography included
24
Konferenzschrift
15
Case study
12
Fallstudie
12
Collection of articles written by one author
11
Sammlung
11
Conference proceedings
8
Market information
7
Marktinformation
7
Statistik
7
Reprint
6
Lehrbuch
5
Statistics
5
Textbook
5
conceptual-paper
5
Amtsdruckschrift
4
Glossar enthalten
4
Glossary included
4
Government document
4
Handbook
4
Handbuch
4
Systematic review
3
Übersichtsarbeit
3
more ...
less ...
Language
All
English
4,610
German
224
Italian
5
Polish
4
French
3
Norwegian
3
Danish
2
Spanish
2
Swedish
2
Czech
1
Dutch
1
Russian
1
more ...
less ...
Author
All
Grewal, Dhruv
26
Gázquez-Abad, Juan Carlos
25
Martínez-López, Francisco J.
22
Pantano, Eleonora
21
Schramm-Klein, Hanna
20
Das, Gopal
18
Swoboda, Bernhard
17
Gijsbrechts, Els
16
Rajagopal
15
Roggeveen, Anne L.
15
Zielke, Stephan
15
Ailawadi, Kusum L.
13
Richards, Timothy J.
13
Sands, Sean
13
Steinmann, Sascha
13
Khare, Arpita
12
Nordfält, Jens
12
Teller, Christoph
12
Usman, Osly
12
Campo, Katia
11
Diallo, Mbaye Fall
11
Gil Saura, Irene
11
Neslin, Scott A.
11
Chintagunta, Pradeep K.
10
Dennis, Charles
10
Loureiro, Sandra Maria Correia
10
Stobart, Jon
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
Bang, Nguyen
9
Brengman, Malaika
9
Breugelmans, Els
9
Carpenter, Jason M.
9
Ieva, Marco
9
Kukar-Kinney, Monika
9
Noble, Stephanie M.
9
Rabinovich, Elliot
9
Rosenbaum, Mark S.
9
Rudolph, Thomas
9
Willems, Kim
9
more ...
less ...
Institution
All
Springer Fachmedien Wiesbaden
6
National Bureau of Economic Research
5
Stellenbosch University / Bureau for Economic Research
3
The Nielsen Company (Germany)
3
Books on Demand GmbH <Norderstedt>
2
IGI Global
2
Nordic Council of Ministers
2
A. C. Nielsen Company <Chicago-Schaumburg, Ill.>
1
A. C. Nielsen Company <Northbrook, Ill.>
1
Accenture GmbH <Kronberg im Taunus>
1
Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
1
Alabama / State Highway Dept
1
Alabama Highway Research Group
1
Bargeldsymposium <2., 2014, Frankfurt am Main>
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe des Einzelhandels
1
Cape Town / Technical Management Services
1
Central Co-Operative Council
1
Deutsche Bundesbank
1
Econ Consult, Wirtschafts- und Sozialwissenschaftliche Beratungsgesellschaft <Köln>
1
Friedrich-Schiller-Universität Jena
1
Gesellschaft für Konsum-, Markt- und Absatzforschung
1
Goethe-Universität Frankfurt am Main
1
Gottlieb Duttweiler Institute
1
Graduate School of Business Administration
1
Great Britain / Commission on Industrial Relations
1
Handelshögskolan i Stockholm
1
Harvard University, Graduate School of Business Administration, Division of Research
1
Helmut-Schmidt-Universität
1
Institut for Graenseregionsforskning
1
Institut für Handelsforschung <Köln>
1
International Co-operative Alliance / Regional Office for Asia and the Pacific
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
more ...
less ...
Published in...
All
Journal of retailing and consumer services
499
Journal of retailing
147
Journal of business research : JBR
139
International journal of retail & distribution management
121
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
67
Psychology & marketing
43
International journal of electronic marketing and retailing : IJEMR
35
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
34
European journal of operational research : EJOR
32
Journal of the Academy of Marketing Science
30
International Journal of Retail & Distribution Management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International journal of consumer studies
25
The journal of consumer marketing
25
Marketing intelligence & planning
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Asia Pacific journal of marketing and logistics
23
Journal of marketing research : JMR
23
The journal of services marketing
23
The journal of product & brand management
22
SpringerLink / Bücher
21
International journal of production economics
20
Journal of promotion management : JPM
20
Marketing : ZFP ; journal of research and management
20
Journal of promotion management : innovations in planning and applied research
19
Journal of strategic marketing
18
Marketing letters : a journal of research in marketing
18
The service industries journal
18
European retail research
17
International journal of Indian culture and business management
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Cogent business & management
16
International journal of production research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Production and operations management : an international journal of the Production and Operations Management Society
15
Australasian marketing journal
14
Information systems research : ISR
14
more ...
less ...
Source
All
ECONIS (ZBW)
4,802
Other ZBW resources
52
Showing
1
-
10
of
4,854
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
2
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 159-171)
.
2010
Persistent link: https://www.econbiz.de/10003938729
Saved in:
3
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
Saved in:
4
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
5
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
6
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
7
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
8
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
9
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
10
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
