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Consumer behaviour
Einzelhandel
17,708
Retail trade
15,106
Konsumentenverhalten
4,817
Deutschland
2,041
Sales promotion
2,023
Verkaufsförderung
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IT-gestütztes Marketing
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Computer-assisted marketing
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Customer satisfaction
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Kundenzufriedenheit
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Wettbewerb
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Lieferantenmanagement
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656
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Grewal, Dhruv
26
Gázquez-Abad, Juan Carlos
25
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22
Pantano, Eleonora
21
Schramm-Klein, Hanna
20
Das, Gopal
18
Swoboda, Bernhard
17
Gijsbrechts, Els
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Rajagopal
15
Roggeveen, Anne L.
15
Zielke, Stephan
15
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13
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13
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13
Steinmann, Sascha
13
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12
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12
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12
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12
Campo, Katia
11
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11
Gil Saura, Irene
11
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11
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10
Dennis, Charles
10
Loureiro, Sandra Maria Correia
10
Stobart, Jon
10
Verhoef, Peter C.
10
Wagner, Gerhard
10
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9
Brengman, Malaika
9
Breugelmans, Els
9
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9
Ieva, Marco
9
Kukar-Kinney, Monika
9
Noble, Stephanie M.
9
Rabinovich, Elliot
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Rudolph, Thomas
9
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The Nielsen Company (Germany)
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2
IGI Global
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Nordic Council of Ministers
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1
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1
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Advertising and Consumer Psychology Conference <25, 2006, Houston, Tex.>
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Deutsche Bundesbank
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International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
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International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
KPMG Deutsche Treuhand-Gesellschaft Aktiengesellschaft Wirtschaftsprüfungsgesellschaft / Niederlassung Köln
1
Kanada / Statistics Canada
1
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Journal of retailing and consumer services
499
Journal of retailing
147
Journal of business research : JBR
139
International journal of retail & distribution management
121
The international review of retail, distribution and consumer research
120
International journal of retail and distribution management
67
Psychology & marketing
43
International journal of electronic marketing and retailing : IJEMR
35
Journal of marketing
35
Management science : journal of the Institute for Operations Research and the Management Sciences
35
European journal of marketing : EJM
34
European journal of operational research : EJOR
32
Journal of the Academy of Marketing Science
30
International Journal of Retail & Distribution Management
27
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
26
International journal of consumer studies
25
The journal of consumer marketing
25
Marketing intelligence & planning
24
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
24
Asia Pacific journal of marketing and logistics
23
Journal of marketing research : JMR
23
The journal of services marketing
23
The journal of product & brand management
22
SpringerLink / Bücher
21
International journal of production economics
20
Journal of promotion management : JPM
20
Marketing : ZFP ; journal of research and management
20
Journal of promotion management : innovations in planning and applied research
19
Journal of strategic marketing
18
Marketing letters : a journal of research in marketing
18
The service industries journal
18
European retail research
17
International journal of Indian culture and business management
17
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
17
Cogent business & management
16
International journal of production research
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Production and operations management : an international journal of the Production and Operations Management Society
15
Australasian marketing journal
14
Information systems research : ISR
14
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ECONIS (ZBW)
4,802
Other ZBW resources
52
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1
Entertainment in retailing : the influences of advanced technologies
Pantano, Eleonora
;
Naccarato, Giusepe
- In:
Journal of retailing and consumer services
17
(
2010
)
3
,
pp. 200-204
Persistent link: https://www.econbiz.de/10003978362
Saved in:
2
The third wave of marketing intelligence
Burke, Raymond R.
- In:
Retailing in the 21st century : current and future trends
,
(pp. 159-171)
.
2010
Persistent link: https://www.econbiz.de/10003938729
Saved in:
3
Customer intelligence as the powerful means for turning information into profit
Renko, Sanda
- In:
Advanced technologies management for retailing : …
,
(pp. 179-196)
.
2011
Persistent link: https://www.econbiz.de/10009376301
Saved in:
4
Improving customer retention management through cost-sensitive learning
Coussement, Kristof
- In:
European journal of marketing : EJM
48
(
2014
)
3/4
,
pp. 477-496
Persistent link: https://www.econbiz.de/10010371318
Saved in:
5
Experiential retailing leveraged by data analytics
Dastidar, Urshita Ghosh
;
Ambekar, Suhas Suresh
; …
- In:
International journal of business intelligence research …
12
(
2021
)
1
,
pp. 98-113
Persistent link: https://www.econbiz.de/10012508247
Saved in:
6
Kunden zum Kauf bewegen : Aufsätze zur Konsumentenwahrnehmung von Sortiment, Preis und Promotion
Bauer, Johannes
-
2012
Persistent link: https://www.econbiz.de/10009629140
Saved in:
7
Promoting products through volume discount : evidence from Malaysia
Iranmanesh, Mohammad
;
Jayaraman, K.
;
Imrie, Brian Charles
; …
- In:
Journal of promotion management : JPM
22
(
2016
)
1
,
pp. 71-88
Persistent link: https://www.econbiz.de/10011522041
Saved in:
8
Omni-channel promotions and their effect on consumer purchase decision
Isravel, Yabesh Abraham Durairaj
;
Lakshmi, B.
; …
- In:
International journal of intellectual property …
13
(
2023
)
3/4
,
pp. 333-349
Persistent link: https://www.econbiz.de/10014442747
Saved in:
9
Why do stores double coupons?
Allen, Beth Elaine
-
1991
-
Rev
Persistent link: https://www.econbiz.de/10000813069
Saved in:
10
Exploring the power of adaptive selling techniques on consumers' buying behaviour
Bauer, Hans H.
;
Martin, Isabel
- In:
European retail research
22
(
2008
),
pp. 51-68
Persistent link: https://www.econbiz.de/10003818163
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