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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Barriers to advancing the science and practice of marketing
Baron, Andrew Scott; Zaltman, Gerald; Olson, Jerry C. - In: Journal of marketing management : MM 33 (2017) 11/12, pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
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Envisioning consumers : how videography can contribute to marketing knowledge
Belk, Russell W.; Caldwell, Marylouise; Devinney, … - In: Journal of marketing management : MM 34 (2018) 5/6, pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
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Interbrand choice, strategy, and bilateral market power
Porter, Michael E. - 1976
Persistent link: https://www.econbiz.de/10000051072
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Reinventing management strategies : the design for future ; issues in marketing and finance
Makkar, Urvashi (contributor);  … - 2014
Persistent link: https://www.econbiz.de/10010430762
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Marketing-stimulated word-of-mouth : a channel for growing demand
Gombeski, William R.; Martin, Becky; Britt, Jason - In: Health marketing quarterly 32 (2015) 3, pp. 289-296
Persistent link: https://www.econbiz.de/10011383973
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E-commerce-relevante Verhaltensmuster als Herausforderung für das Marketing : dargestellt am Beispiel der Musikwirtschaft
Walsh, Gianfranco; Frenzel, Tobias; Wiedmann, Klaus-Peter - In: Marketing : ZFP ; journal of research and management 24 (2002) 3, pp. 207-223
Persistent link: https://www.econbiz.de/10001696520
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NIMM MICH! : alternative Absatzwege für Ökobetriebe ; 7. - 11. Dezember 2010 ; Dokumentationsband [18. Witzenhäuser Konferenz]
Gräff, Axel (ed.) - 2011
Persistent link: https://www.econbiz.de/10009489322
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Roger Dickinson (1929–2012)
Peterson, Mark; Vann, Richard - In: Journal of macromarketing : examining the interactions … 33 (2013) 1, pp. 83-86
Persistent link: https://www.econbiz.de/10009771548