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Consumer acculturation in the age of globalization : a study of first-generation Indian immigrants in the United States
Mathur, Anil - In: Journal of international consumer marketing 24 (2012) 5, pp. 372-384
Persistent link: https://www.econbiz.de/10009778693
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Modeling decision process in textile buying : a field experiment with data from the buying of Bengal handlooms in Calcutta
Dasgupta, Soma - In: Artha vijñāna : journal of the Gokhale Institute of … 41 (1999) 3, pp. 270-285
Persistent link: https://www.econbiz.de/10001488878
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Marketing tourism product : a consumer travel decision approach
Chattopadhyay, Kunal - In: The Asian economic review : journal of the Indian … 40 (1998) 2, pp. 212-221
Persistent link: https://www.econbiz.de/10001256303
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Social exclusion causes people to spend and consume strategically in the service of affiliation
Mead, Nicole L.; Baumeister, Roy F.; Stillman, Tyler F.; … - In: Journal of consumer research : JCR ; an … 37 (2010/11) 5, pp. 902-919
Persistent link: https://www.econbiz.de/10008856952
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Are we fooling ourselves when we talk about ethnic homogeneity? : the case of religion and ethnic subdivisions amongst Indians living in Britain
Lindridge, Andrew - In: Journal of marketing management : MM 26 (2010) 5/6, pp. 441-472
Persistent link: https://www.econbiz.de/10003995626
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Third-party effects in servicescape environments : insights from urban consumers in apartheid and post-apartheid South Africa
Ruth, Julie A. - In: Brick & mortar shopping in the 21st century, (pp. 197-218). 2008
Persistent link: https://www.econbiz.de/10003618216
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Triple acculturation : the role of African Americans in the consumer acculturation of Kenyan immigrants
Wamwara-Mbugua, L. Wakiuru; Cornwell, T. Bettina; … - In: Journal of business research : JBR 61 (2008) 2, pp. 83-90
Persistent link: https://www.econbiz.de/10003625040
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Rollenverteilung bei Kaufentscheidungen türkischstämmiger Familien in Deutschland : ein Vergleich mit deutscher Mehrheits- und türkischer Herkunftsgesellschaft unter besonderer Ber...
Schneider, Helmut; Coşkun, Bilgen; Schneider, … - In: Marketing : ZFP ; journal of research and management 32 (2010) 3, pp. 164-179
Persistent link: https://www.econbiz.de/10008649960
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Exploring the role of acculturation in brand choice : a new perspective for targeting Indian living in the United Kingdom
Vijaygopal, Rohini; Dibb, Sally - In: Journal of targeting, measurement and analysis for marketing 20 (2012) 1, pp. 47-56
Persistent link: https://www.econbiz.de/10009550814
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Ethnic goods and immigrant assimilation
Abdulloev, Ilhom; Epstein, Gil S.; Gang, Ira N. - 2015
Some immigrants try to keep their ethnicity hidden while others become ever deeply more mired in their home culture. We argue that among immigrants this struggle manifests itself in the ethnic goods they choose to consume. Different types of ethnic goods have vastly different effects on...
Persistent link: https://www.econbiz.de/10011398371