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International journal of Indian culture and business management
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Global business review
39
Journal of international consumer marketing
32
International journal of Indian culture and business management : IJICBM
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Journal of retailing and consumer services
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International journal of business innovation and research
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Asia Pacific journal of marketing and logistics
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International journal of business and emerging markets : IJBEM
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The international journal of bank marketing : IJBM
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International journal of business excellence : IJBEX
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Journal of internet commerce
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International journal of business excellence
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International journal of business information systems : IJBIS
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International journal of business innovation and research : IJBIR
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International journal of retail & distribution management
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Journal of fashion marketing and management
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International journal of business and globalisation : IJBG
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International journal of business competition and growth : IJBCG
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International journal of consumer studies
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International journal of services and operations management
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Marketing intelligence & planning
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Paradigm : the journal of Institute of Management Technology
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Young consumers : insight and ideas for responsible marketers
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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International journal of emerging markets
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International journal of internet marketing and advertising : IJIMA
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The international review of retail, distribution and consumer research
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Finance India : the quarterly journal of Indian Institute of Finance
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Metamorphosis : a journal of management research
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Asia-Pacific journal of management research and innovation
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Global journal of business management : GJBM
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Indian journal of economics & business : IJEB
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ECONIS (ZBW)
2,188
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1
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of
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1
Transformation of rural market in
Assam
: issues and challenges
Bhattacharjee, Abhigyan
-
2012
Persistent link: https://www.econbiz.de/10010510394
Saved in:
2
Effectiveness of indecent language in advertising on young adult consumer attitudes and purchase intent
Ilicic, Jasmina
;
Blakemore, Jason
- In:
Journal of promotion management : JPM
21
(
2015
)
5
,
pp. 614-629
Persistent link: https://www.econbiz.de/10011433573
Saved in:
3
Standardization vs. adaptation : consumer reaction to TV ads containing subtitled or English dubbed ads
Pagani, Margherita
;
Goldsmith, Ronald E.
;
Perracchio, Andrea
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 702-714
Persistent link: https://www.econbiz.de/10011547735
Saved in:
4
How language shapes word of mouth's impact
Packard, Grant
;
Berger, Jonah
- In:
Journal of marketing research : JMR
54
(
2017
)
4
,
pp. 572-588
Persistent link: https://www.econbiz.de/10011743688
Saved in:
5
It's not just what you say, but how you say it : the effect of language style matching on perceived quality of consumer reviews
Liu, Angela Xia
;
Xie, Ying
;
Zhang, Jurui
- In:
Journal of interactive marketing : a quarterly …
46
(
2019
),
pp. 70-86
Persistent link: https://www.econbiz.de/10012107042
Saved in:
6
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
7
The impact of language style on consumers' reactions to online reviews
Wu, Luorong
;
Shen, Han
;
Fan, Alei
;
Mattila, Anna S.
- In:
Tourism management : research, policies, practice
59
(
2017
),
pp. 590-596
Persistent link: https://www.econbiz.de/10011643275
Saved in:
8
The linguistic servicescape : speaking their language may not be enough
Touchstone, Ellen E.
;
Koslow, Scott
;
Shamdasani, Prem N.
; …
- In:
Journal of business research : JBR
72
(
2017
),
pp. 147-157
Persistent link: https://www.econbiz.de/10011645555
Saved in:
9
¿Y Usted? Social influence effects on consumers' service language preferences
Bell, Monique L.
;
Puzakova, Marina
- In:
Journal of business research : JBR
72
(
2017
),
pp. 168-177
Persistent link: https://www.econbiz.de/10011645561
Saved in:
10
Language divergence in service encounters : revisiting its influence on word-of-mouth
Balaji, M. S.
;
Roy, Sanjit
;
Lassar, Walfried M.
- In:
Journal of business research : JBR
72
(
2017
),
pp. 210-213
Persistent link: https://www.econbiz.de/10011645579
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