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Understanding the purchase behaviour of small cars users using means and end chain theory
Mittal, Sanjiv; Muralie, Sushma - In: Journal of global scholars of marketing science : … 22 (2012) 4, pp. 342-355
Persistent link: https://www.econbiz.de/10010406175
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Zur Dynamik des Konsumentenverhaltens im mittelständischen Einzelhandel
Huf, Kerstin - 2005 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002913559
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Understanding consumers in entrepreneurship marketing
Madichie, Nnamdi O. - In: Entrepreneurship marketing : principles and practice of …, (pp. 79-95). 2011
Persistent link: https://www.econbiz.de/10008822549
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Impact of e-commerce on consumers and small firms
Zappalà, Salvatore (contributor); Gray, Colin (contributor) - 2006
Persistent link: https://www.econbiz.de/10003301619
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Price sensitivities of the consumer in a tourist market
Button, Dixie - In: Journal of revenue and pricing management 21 (2022) 3, pp. 291-298
Persistent link: https://www.econbiz.de/10013258155
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Marketing status in SMEs, industrial versus consumer companies
Azad, Shahram; Hemmati, Hamed - In: Acta Universitatis Danubius / Oeconomica 9 (2013) 3, pp. 37-48
Persistent link: https://www.econbiz.de/10010205859
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Survey of consumers responsiveness to small-scale producers marketing in the Northern Hungary Region
Kiss, Konrád; Koncz, Gábor; Nagy-Demeter, Dóra; … - In: Theory, methodology, practice 15 (2019) 1, pp. 25-34
Persistent link: https://www.econbiz.de/10012317825
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Entrepreneurial Marketing and Consumer Adoption of Small and Medium-Sized Enterprises Products in Nigeria
Ishola, Abdulfatai Idomi - 2022
effect of entrepreneurial marketing on consumer adoption of SMEs products in Nigeria. This study focused on manufacturing … intensity and resource leverage are determinants of entrepreneurial marketing, while consumer adoption acts as the dependents … determinants of entrepreneurial marketing examined are most significantly associated with consumer adoption of SMEs products. Based …
Persistent link: https://www.econbiz.de/10013298710
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Die Zielgruppenfalle : Perspektiven des Konsumenten-Marketings in der sozialen Wohlstandsgesellschaft
Dumke, Hans-Peter - 1987
Persistent link: https://www.econbiz.de/10013421041
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On the strategic use of attention grabbers
Eliaz, Kfir; Spiegler, Ran - In: Theoretical economics : TE ; an open access journal in … 6 (2011) 1, pp. 127-155
When a firm decides which products to offer or put on display, it takes into account the products' ability to attract attention to the brand name as a whole. Thus, the value of a product to the firm emanates from the consumer demand it directly meets, as well as the indirect demand it generates...
Persistent link: https://www.econbiz.de/10011695060