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Consumer behaviour
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Abou Nabout, Nadia
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
2
Business research
1
European Journal of Marketing
1
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Web 2.0 : neue Perspektiven für Marketing und Medien
1
Ökonomie der Musikindustrie
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ECONIS (ZBW)
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Piraterie in Peer-to-Peer-Netzwerken
Becker, Jan U.
;
Clement, Michel
;
Schusser, Oliver W.
- In:
Ökonomie der Musikindustrie
,
(pp. 211-224)
.
2008
Persistent link: https://www.econbiz.de/10003777272
Saved in:
2
Adoption of new movie distribution services on the internet
Papies, Dominik
;
Clement, Michel
- In:
The journal of media economics
21
(
2008
)
3
,
pp. 131-157
Persistent link: https://www.econbiz.de/10003807381
Saved in:
3
Einfluss neuer Technologien auf Angebot und Nachfrage im belletristischen Buchmarkt
Prostka, Tim
;
Clement, Michel
;
Blömeke, Eva
;
Sambeth, Frank
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
63
(
2011
)
7
,
pp. 714-744
Persistent link: https://www.econbiz.de/10009373385
Saved in:
4
Charts and demand : empirical generalizations on social influence
Maecker, Olaf
;
Grabenströer, Nadja Sophia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
30
(
2013
)
4
,
pp. 429-431
Persistent link: https://www.econbiz.de/10010223367
Saved in:
5
What drives the market popularity of celebrities? : a longitudinal analysis of consumer interest in film stars
Mathys, Juliane
;
Burmester, Alexa B.
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
2
,
pp. 428-448
Persistent link: https://www.econbiz.de/10011527120
Saved in:
6
Effects of likeability dynamics on consumers' intention to share online video advertisements
Shehu, Edlira
;
Bijmolt, Tammo H. A.
;
Clement, Michel
- In:
Journal of interactive marketing : a quarterly …
35
(
2016
),
pp. 27-43
Persistent link: https://www.econbiz.de/10011537934
Saved in:
7
Medienprodukte : Adoption versus Akzeptanz
Wu, Steven
;
Papies, Dominik
;
Clement, Michel
- In:
Medienwirtschaft : MW ; Perspektiven der digitalen …
5
(
2008
)
2
,
pp. 6-16
Persistent link: https://www.econbiz.de/10003722579
Saved in:
8
Messung und Wirkung von Netzeffekten in der ökonomischen Forschung
Clement, Michel
;
Schollmeyer, Thomas
- In:
Journal für Betriebswirtschaft : management review …
58
(
2008/09
)
4
,
pp. 173-207
Persistent link: https://www.econbiz.de/10003817373
Saved in:
9
Marketing-Strategien für die Musikindustrie im Zeitalter der Digitalisierung
Clement, Michel
;
Schusser, Oliver W.
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
58
(
2006
)
8
,
pp. 1081-1104
Persistent link: https://www.econbiz.de/10003397175
Saved in:
10
The risk of programmatic advertising : effects of website quality on advertising effectiveness
Shehu, Edlira
;
Abou Nabout, Nadia
;
Clement, Michel
- In:
International journal of research in marketing : IJRM ; …
38
(
2021
)
3
,
pp. 663-677
Persistent link: https://www.econbiz.de/10012939494
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