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Consumer behaviour
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9
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5
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5
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2
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2
Schwerpunkt: Neuroökonomie, Neuromarketing und Neuromarktforschung : mit weiteren Beiträgen über Messen und Befragen, Treiberanalysen, ökonometrisches Modeling und Verkehrsmittelwerbung
2
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Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
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1
Handbook of consumer psychology
1
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1
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Journal of Economic Psychology
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Journal of consumer behaviour : an international research review
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ECONIS (ZBW)
99
RePEc
2
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1
The behavioral and neuroeconomics of food and brand decisions : executive summary
Bruce, Amanda
;
Crespi, John M.
;
Lusk, Jayson L.
- In:
Journal of agricultural & food industrial organization
13
(
2015
)
1
,
pp. 1-4
Persistent link: https://www.econbiz.de/10011415767
Saved in:
2
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
3
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
- In:
Organizational research methods : ORM
22
(
2019
)
1
,
pp. 174-195
Persistent link: https://www.econbiz.de/10012005389
Saved in:
4
The evolution of self-control in the brain
Jimenez-Gomez, David
-
2018
-
Version: July 2018
Persistent link: https://www.econbiz.de/10011920815
Saved in:
5
The normalization of consumer valuations : context-dependent preferences from neurobiological constraints
Webb, Ryan
;
Glimcher, Paul W.
;
Louie, Kenway
- In:
Management science : journal of the Institute for …
67
(
2021
)
1
,
pp. 93-125
Persistent link: https://www.econbiz.de/10012435255
Saved in:
6
The (neural) dynamics of stochastic choice
Webb, Ryan
- In:
Management science : journal of the Institute for …
65
(
2019
)
1
,
pp. 230-255
Persistent link: https://www.econbiz.de/10011991399
Saved in:
7
The emergence of neuromarketing investigated through online public communications (2002-2008)
Levallois, Clement
;
Smidts, Ale
;
Wouters, Paul
- In:
Business history
63
(
2021
)
3
,
pp. 443-466
Persistent link: https://www.econbiz.de/10012483791
Saved in:
8
Special issue: the behavioral and neuroeconomics of food and brand decisions
2015
Persistent link: https://www.econbiz.de/10011420449
Saved in:
9
Consumer neuroscience : ein transdisziplinäres Lehrbuch
Kenning, Peter
-
2020
-
2., erweiterte und aktualisierte Auflage
Persistent link: https://www.econbiz.de/10012038477
Saved in:
10
The behavioral economics of decision making : explaining consumer choice in terms of neural events
Miricǎ, Cǎtǎlina Oana
- In:
Economics, management and financial markets
14
(
2019
)
1
,
pp. 15-20
Persistent link: https://www.econbiz.de/10012137550
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