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Escaping the tyranny of choice : when fewer attributes make choice easier : marketing theory (2006)
Fasolo, Barbara (contributor);  … - 2005
Persistent link: https://www.econbiz.de/10003264078
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Spotlights, floodlights, and the magic number zero : simple effects tests in moderated regression
Spiller, Stephen A.; Fitzsimons, Gavan J.; Lynch, John G.; … - In: Journal of marketing research : JMR 50 (2013) 2, pp. 277-288
Persistent link: https://www.econbiz.de/10009737766
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Assortment size and variety "in the wild" : insights from an ecological analysis and simulations
Fasolo, Barbara; Hertwig, Ralph; Huber, Michaela; … - 2008
Persistent link: https://www.econbiz.de/10003637420
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Size, entropy, and density : what is the difference that makes the difference between small and large real-world assortments?
Fasolo, Barbara; Hertwig, Ralph; Huber, Michaela; … - In: Psychology & marketing 26 (2009) 3, pp. 254-279
Persistent link: https://www.econbiz.de/10003812776
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Can there ever be too many options? : a meta‐analytic review of choice overload
Scheibehenne, Benjamin; Greifeneder, Rainer; Todd, Peter M. - In: Journal of consumer research : JCR ; an … 37 (2010/11) 3, pp. 409-425
Persistent link: https://www.econbiz.de/10008662510
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Leaving the store empty-handed : testing explanations for the too-much-choice effect using decision field theory
Jessup, Ryan K.; Veinott, Elizabeth S.; Todd, Peter M.; … - In: Psychology & marketing 26 (2009) 3, pp. 299-320
Persistent link: https://www.econbiz.de/10003812789