Aichner, Thomas (ed.); Jacob, Frank (honouree) - 2023
Part I - Value Creation and Selling Services -- Part II - Business Negotiations and Sales in B2B -- Part III - Using … Technology and Innovation to Increase Sales and Study Consumers -- Part IV - Selling More or Consuming Less? …This book examines key aspects of selling and the sale of goods and services in B2C and B2B. Renowned scholars and …