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Consumer protocol evidence against Ehrenberg's "stochastic" theory of brand associations
Rossiter, John R. - In: Australasian marketing journal 18 (2010) 1, pp. 36-40
Persistent link: https://www.econbiz.de/10003940461
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Heterogeneity in price sensitivity and retail price discrimination
Kiser, Elizabeth K. - In: American journal of agricultural economics 80 (1998) 5, pp. 1150-1153
Persistent link: https://www.econbiz.de/10001371995
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Context effects as customer reaction on delisting of brands
Wiebach, Nicole; Hildebrandt, Lutz - 2010
are presented which investigate customers' switching behavior if a (sub-)brand is unavailable and key determinants of the …
Persistent link: https://www.econbiz.de/10008749823
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U.S. consumers' willingness to pay for food labeled "genetically modified"
Onyango, Benjamin; Nayga, Rodolfo M.; Govindasamy, Ramu - In: Agricultural and resource economics review : ARER 35 (2006) 2, pp. 299-310
Persistent link: https://www.econbiz.de/10003418160
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Ambiguties and paradoxes in children's talk about marketing breakfast cereals with toys
Sparrman, Anna - In: Young consumers : insight and ideas for responsible … 10 (2009) 4, pp. 297-313
Persistent link: https://www.econbiz.de/10003933447
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Grocery store observation : parent-child interaction in family purchases
Gaumer, Carol J.; Arnone, Carol - In: Journal of food products marketing 16 (2010) 1, pp. 1-18
Persistent link: https://www.econbiz.de/10003945876
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Intertemporale Preisbildung im Lebensmitteleinzelhandel : Theorie und empirische Tests
Möser, Anke - 2002
Persistent link: https://www.econbiz.de/10001662270
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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Möser, Anke; Werner, Elke - In: Agrarwirtschaft : Zeitschrift für Betriebswirtschaft, … 51 (2002) 2, pp. 99-111
Persistent link: https://www.econbiz.de/10001642933
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Neue empirische Befunde zur Preissetzung und zum Verbraucherverhalten im Lebensmitteleinzelhandel
Herrmann, Roland; Möser, Anke; Werner, Elke - 2001
Persistent link: https://www.econbiz.de/10001590084
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The Determinants of Coupon Discounts for Breakfast Cereals
Price, Gregory - 2008
This study identifies the determinants of coupon values at the brand level within the context of a complex marketing … program. A two-equation, fixed-effects, panel-data model accounts for the bidirectional causality between brand prices and … captures the industry's 1996 price cuts and discount reductions. Higher brand prices cause coupon values to rise, supporting …
Persistent link: https://www.econbiz.de/10012723426