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Consumer fetish : commercial ethnography and the sovereign consumer
Arnould, Eric J.; Cayla, Julien - In: Organization studies : an international … 36 (2015) 10, pp. 1361-1386
Persistent link: https://www.econbiz.de/10011344148
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Repeat-buying : facts, theory and application
Ehrenberg, Andrew S. C. - 1988 - New ed., rev
Persistent link: https://www.econbiz.de/10000742559
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Consumers and the market
Reid, Margaret Gilpin - 1942 - 3. ed.
Persistent link: https://www.econbiz.de/10000627500
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Akzeptanz von technologischen Innovationen : Nutzungsentscheidungen von Konsumenten dargestellt am Beispiel von mobilen Internetdiensten
Königstorfer, Jörg - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003729342
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Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Neumann, Marcus M. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003438981
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Visuelle Markenforschung : Leistungsfähigkeit von Collagen in der Unternehmenspraxis
Illek, Alexandra - 2011
Persistent link: https://www.econbiz.de/10008859244
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Assembling consumption : researching actors, networks and markets
Canniford, Robin (ed.); Bajde, Domen (ed.) - 2016
Persistent link: https://www.econbiz.de/10011537953
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Stabilität von Verbrauchereinstellungen und einstellungsbasierter Marktsegmentierung
Müller, Henriette - 2013
Persistent link: https://www.econbiz.de/10009681856
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Hispanic marketing & public relations : understanding and targeting America's largest minority
Del Valle, Elena (contributor) - 2005 - 1. ed.
Persistent link: https://www.econbiz.de/10003244521
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Customer intelligence : from data to dialogue
Kelly, Sean - 2006
The concept of customer intelligence : from product to customer -- Achieving an intelligence capability : from data to knowledge -- The eclipse of mass marketing : from many to one -- Achieving segmentation and differentiation : from fuzzy to focused -- The collapse of time : from lapsed to real...
Persistent link: https://www.econbiz.de/10002995265