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PR 2.0 : new media, new tools,...
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Consumer behaviour
Strategisches Management
40,007
Strategic management
33,754
Brand management
17,500
Markenführung
17,086
Öffentlichkeitsarbeit
9,840
Public relations
9,315
Konsumentenverhalten
8,059
Markenimage
7,197
Brand image
7,104
Deutschland
6,123
Theorie
6,085
Theory
5,996
Germany
5,390
Markenartikel
5,279
Brand
5,269
USA
4,048
Social Web
3,919
Social web
3,915
Unternehmenserfolg
3,686
United States
3,574
Firm performance
3,513
Relationship marketing
3,336
Beziehungsmarketing
3,329
Kommunikationsmedien
3,216
Communication media
3,213
Corporate Social Responsibility
3,036
Corporate social responsibility
3,006
Organizational change
2,982
Organisatorischer Wandel
2,931
Marketingmanagement
2,923
Marketing management
2,865
Multinationales Unternehmen
2,828
Unternehmen
2,711
Transnational corporation
2,609
Innovationsmanagement
2,571
Innovation
2,562
Marketing
2,524
Online-Marketing
2,476
Internet marketing
2,393
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German
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Phau, Ian
33
Loureiro, Sandra Maria Correia
32
Melewar, T. C.
26
Ko, Eunju
24
Han, Heesup
23
Sarkar, Abhigyan
23
Bang, Nguyen
21
Keller, Kevin Lane
20
Diamantopoulos, Adamantios
19
Guzman, Francisco
19
Hollebeek, Linda D.
19
Japutra, Arnold
18
Sarkar, Juhi Gahlot
18
MacInnis, Deborah J.
17
Veloutsou, Cleopatra
17
Dawes, John
16
Wiedmann, Klaus-Peter
16
Khan, Imran
15
Valette-Florence, Pierre
15
Ekinci, Yuksel
14
Fetscherin, Marc
14
Gázquez-Abad, Juan Carlos
14
Kunkel, Thilo
14
Martínez-López, Francisco J.
14
Pelsmacker, Patrick de
14
Romaniuk, Jenni
14
Septianto, Felix
14
Dens, Nathalie
13
Grohmann, Bianca
13
Park, C. Whan
13
Seo, Yuri
13
Shimul, Anwar Sadat
13
Sreejesh, S.
13
Vrontis, Demetris
13
Zarantonello, Lia
13
Ahn, Jiseon
12
Casidy, Riza
12
Christodoulides, George
12
De Chernatony, Leslie
12
Fitzsimons, Gavan J.
12
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11
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6
National Bureau of Economic Research
4
American Marketing Association
3
Edward Elgar Publishing
3
Verlag Dr. Kovač
3
Chambre de commerce et d'industrie de Paris
2
Gesellschaft für Konsum-, Markt- und Absatzforschung
2
Helmut-Schmidt-Universität
2
IGI Global
2
Runder Tisch Kommunikationsstrategien zur Einführung des Euro <1996, Brüssel>
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
Basel Committee on Banking Supervision
1
Bauhaus-Universität Weimar / Institut für Europäische Urbanistik
1
Consumer Culture Theory Conference <2, 2007, Toronto>
1
Deutsche Landwirtschafts-Gesellschaft
1
Erasmus Research Institute of Management
1
Europäische Kommission
1
Forschungskolloquium anlässlich des 65. Geburtstages von Professor Dr. Manfred Helzer <1997, Berlin>
1
Fördergesellschaft Marketing (FGM) e.V.
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Gesellschaft zur Erforschung des Markenwesens
1
Global Brand Conference <11., 2016, Bradford>
1
Global Conference on Business, Management and Entrepreneurship "Transforming Suistainable Business In The Era Of Society 5.0" <2019, Bandung>
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Harvard Graduate School of Business Administration
1
Hubert Burda Media Holding Kommanditgesellschaft
1
INSEAD
1
Institut für Handelsmanagement <Münster (Westf)>
1
Institut für Markt- und Distributionsforschung <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
International Association of Insurance Supervisors
1
International Colloquium on Brand, Label and Product Intelligence <2., 2021, Orléans>
1
International Conference on Advances in National Brand and Private Label Marketing (NB&PL) <10., 2023, Barcelona>
1
International Conference on National Brand & Private Label Marketing <1., 2014, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <4., 2017, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <5., 2018, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <6., 2019, Barcelona>
1
International Conference on Research on National Brand & Private Label Marketing <9., 2022, Barcelona>
1
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Journal of business research : JBR
434
The journal of product & brand management
286
The journal of brand management : an international journal
273
Journal of retailing and consumer services
257
Psychology & marketing
95
Asia Pacific journal of marketing and logistics
86
Journal of marketing communications
85
European journal of marketing : EJM
80
International journal of hospitality management
76
International journal of advertising : the review of marketing communications
68
Marketing intelligence & planning
62
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
60
Journal of international consumer marketing
60
Journal of promotion management : innovations in planning and applied research
60
Journal of strategic marketing
60
Journal of the Academy of Marketing Science
55
SpringerLink / Bücher
55
Journal of marketing management : MM
54
International journal of internet marketing and advertising : IJIMA
53
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
53
Journal of promotion management : JPM
52
Marketing letters : a journal of research in marketing
52
International marketing review
49
Journal of global marketing
49
Journal of marketing
49
International journal of consumer studies
48
The journal of consumer marketing
46
Cogent business & management
45
Journal of fashion marketing and management
45
Journal of marketing management : JMM ; journal of the Academy of Marketing
43
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
The IUP journal of brand management : IJBRM
40
European journal of marketing
36
International journal of advertising : the quarterly review of marketing communications
35
Journal of international marketing
35
Young consumers : insight and ideas for responsible marketers
35
International journal of retail & distribution management
34
Journal of Islamic marketing
34
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
34
International journal of contemporary hospitality management
33
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ECONIS (ZBW)
8,057
Other ZBW resources
49
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1
Virtual brand-communities using blogs as communication platforms and their impact on the two-step communication process : a research agenda
Willi, Christine Hallier
;
Melewar, T. C.
;
Broderick, …
- In:
The marketing review
13
(
2013
)
2
,
pp. 103-123
Persistent link: https://www.econbiz.de/10010200658
Saved in:
2
Impacts of brand familiarity and brand responses on perceived brand credibility, similarity, and blog recommendation intention : a study of corporate blogs
Kim, Jiyoung
;
Min, Jihye Ellie
;
Le, Linh Ha
- In:
Journal of fashion marketing and management
26
(
2022
)
2
,
pp. 328-343
Persistent link: https://www.econbiz.de/10013162358
Saved in:
3
Relationship norms and media gratification in relational brand communication
Simon, Françoise
- In:
Journal of business research : JBR
79
(
2017
),
pp. 12-22
Persistent link: https://www.econbiz.de/10011745102
Saved in:
4
Die Ernährungswirtschaft in der Öffentlichkeit : Social Media als neue Herausforderung der PR ; [Tagung der Georg-August-Universität Göttingen zu Beginn des Jahres 2010]
Kayser, Maike
(
contributor
);
Böhm, Justus
(
contributor
); …
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10008823289
Saved in:
5
Blogs
Noce, Kathleen J.
;
Stanford, James A.
-
2007
Persistent link: https://www.econbiz.de/10003728868
Saved in:
6
New influentials : an exploratory study on blogs
Zanette, Maria Caroline
;
Brito, Eliane Pereira Zamith
; …
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 36-46
Persistent link: https://www.econbiz.de/10010256414
Saved in:
7
Social media, social comment and the moralising media-scape
Carey, Lindsey Drylie
;
Irwin, Mary
;
Yule, Jennifer Anne
- In:
New perspectives on critical marketing and consumer society
,
(pp. 63-72)
.
2021
Persistent link: https://www.econbiz.de/10012497285
Saved in:
8
The 2.0 critic : blended discourses in blogging
Silva, Nathalia Dib
;
Campos, Roberta Dias
- In:
Latin American business review
20
(
2019
)
2
,
pp. 109-133
Persistent link: https://www.econbiz.de/10012179260
Saved in:
9
Communicating corporate social responsibility in a social world : the effects of company-generated and user-generated social media content on CSR attributions and scepticism
Dunn, Katherine
;
Harness, David
- In:
Journal of marketing management : MM
34
(
2018
)
17/18
,
pp. 1503-1529
Persistent link: https://www.econbiz.de/10012042289
Saved in:
10
Microblogging for engagement : effects of prior company involvement, communication strategy, and emojis on Western and Chinese users
Zhang, Shu
;
Jong, Menno D. T. de
;
Gosselt, Jordy F.
- In:
Journal of international consumer marketing
34
(
2022
)
5
,
pp. 616-630
Persistent link: https://www.econbiz.de/10013466107
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