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Comparison of the paths from consumer involvement types to ad responses between corporate advertising and product advertising
Kim, Sora; Haley, Eric; Koo, Gi-yong - In: Journal of advertising : official publication of the … 38 (2009) 3, pp. 67-80
Persistent link: https://www.econbiz.de/10003892016
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Towards a conceptual model : a path analysis of fundamental relationships affecting mobile advertising effectiveness
Beneke, Justin - In: International journal of electronic finance : IJEF 5 (2011) 1, pp. 15-31
Persistent link: https://www.econbiz.de/10008906054
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Grey Consumers and Advertising Effectiveness : A European Study
Czarnecka, Barbara - 2011
precisely which advertising appeals are most effective amongst the older consumers of Poland, Hungary, Ireland and the UK. In an …
Persistent link: https://www.econbiz.de/10013121379
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The COVID-19 pandemic impact on the TV commercials content in European countries
Grebosz-Krawczyk, Magdalena; Siuda, Dagna - In: Marketing i menedžment innovacij : m&mi (2022) 2, pp. 76-85
Persistent link: https://www.econbiz.de/10013277504
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The role of information sources and providers in shaping green behaviors : evidence from Europe
D'Amato, Alessio; Giaccherini, Matilde; Zoli, Mariangela - In: Ecological economics : the transdisciplinary journal of … 164 (2019), pp. 1-10
Persistent link: https://www.econbiz.de/10012184012
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Empirical estimates of expenditure elasticities of commodity groups in India (1950-51 to 1999 - 2000)
Prasad, Anubhuti Ranjan - In: Finance India : the quarterly journal of Indian … 21 (2007) 4, pp. 1319-1335
Persistent link: https://www.econbiz.de/10003647107
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Impacts of agricultural trade liberalisation on households : the case of Mexico
Gonzalez Mellado, Aida Araceli - 2009 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003898610
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Empirical estimates of expenditure elasticities of commodity groups in India : 1950-51 to 1999-2000
Prasad, Anubhuti Ranjan - In: The Indian economic journal 53 (2005) 2, pp. 160-171
Persistent link: https://www.econbiz.de/10003376707
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Die Konsumausgaben österreichischer Haushalte im Pensionsalter
Url, Thomas; Wüger, Michael - 2005
Persistent link: https://www.econbiz.de/10003129341
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Expenditure Visibility and Consumer Behavior : New Evidence
Heffetz, Ori - 2018
Expenditure visibility—the extent to which a household's spending on a consumption category is noticeable to others …-average spending. Jointly, these visibility measures explain up to three quarters or more of the observed variation in total-expenditure …
Persistent link: https://www.econbiz.de/10012909500