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Consumer behaviour
Werbung
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Septianto, Felix
20
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15
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Taylor, Charles Raymond
11
Wu, Linwan
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Yoon, Sukki
11
Dens, Nathalie
10
Diehl, Sandra
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Rosengren, Sara
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Boerman, Sophie C.
9
Chan, Kara
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Evans, Nathaniel J.
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Ghose, Anindya
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Sahni, Navdeep S.
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Hudders, Liselot
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Shin, Jiwoong
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Stafford, Marla Royne
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Thaichon, Park
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Zúñiga, Miguel Ángel
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Bellman, Steven
7
Choi, Yung Kyun
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Moshary, Sarah
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Quach, Sara
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Reijmersdal, Eva A. van
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Terlutter, Ralf
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Wilbur, Kenneth C.
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Wilson, Christopher
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Anderson, Simon P.
6
Arora, Taanika
6
Bang Nguyen Viet
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Chen, Huan
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Huber, Frank
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Johnson, Garrett A.
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Kareklas, Ioannis
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Advertising and Consumer Psychology Conference <23, 2004, Montréal>
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American Council on Consumer Interests
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Association of National Advertisers
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Avrim Lazar and Associates
1
Axel Springer AG
1
Boston College / Department of Economics
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
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Consumer Research Institute, inc.
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Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
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Deutsche Bundespost / Postdienst
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Deutsche Marketing-Vereinigung
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Förderverein Marburger Japan-Reihe
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Hubert Burda Media Holding Kommanditgesellschaft
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1
ICORIA <16., 2017, Gent>
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IGI Global
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IP Deutschland GmbH <Köln>
1
Institut für Medien- und Konsumentenforschung <Erding>
1
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1
Internationale Handelstagung <1987, Rüschlikon>
1
La Londe Conference in Marketing Communications and Consumer Behavior <40, 2013, La Londe-les-Maures>
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International journal of advertising : the review of marketing communications
123
Journal of business research : JBR
97
Journal of marketing communications
95
International journal of advertising : the quarterly review of marketing communications
71
Journal of advertising research
65
Journal of promotion management : innovations in planning and applied research
48
Journal of advertising
41
Journal of promotion management : JPM
41
International journal of internet marketing and advertising : IJIMA
40
Journal of retailing and consumer services
37
Psychology & marketing
36
Journal of advertising : official publication of the American Academy of Advertising
35
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
35
Journal of current issues and research in advertising : JCIRA
25
European journal of marketing : EJM
24
Health marketing quarterly
23
Journal of consumer research : JCR ; an interdisciplinary bimonthly
20
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
19
Journal of international consumer marketing
19
Marketing letters : a journal of research in marketing
19
Asia Pacific journal of marketing and logistics
18
Journal of current issues and research in advertising
17
Journal of marketing
17
Journal of marketing research : JMR
17
The journal of consumer marketing
17
International journal of consumer studies
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Marketing : ZFP ; journal of research and management
16
Journal of business ethics : JOBE
15
Journal of global marketing
15
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
15
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
14
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
14
European journal of marketing
13
Marketing intelligence & planning
13
Young consumers : insight and ideas for responsible marketers
13
Journal of historical research in marketing
12
International journal of pharmaceutical and healthcare marketing : IJPHM
11
Journal of consumer marketing
11
Quantitative marketing and economics : QME
11
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ECONIS (ZBW)
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1
Qualitäts- und Werbestrategien bei Qualitätsunsicherheit der Konsumenten
Ringbeck, Jürgen
-
1986
Persistent link: https://www.econbiz.de/10013340924
Saved in:
2
Online-
Werbung
Zürich : Galledia Fachmedien AG
;
1994-[?]: Heerbrugg : …
;
…
-
22.1994,4 -
Persistent link: https://www.econbiz.de/10000535452
Saved in:
3
Marketing images of marriage rituals : a cross-cultural analysis of wedding magazine advertising
Han, Lo Wai
- In:
Journal of international consumer marketing
30
(
2018
)
2
,
pp. 128-146
Persistent link: https://www.econbiz.de/10011917527
Saved in:
4
A generalizable scale of propensity to plan : the long and the short of planning for time and for money
Lynch, John G.
;
Netemeyer, Richard G.
;
Spiller, Stephen A.
- In:
Journal of consumer research : JCR ; an …
37
(
2010/11
)
1
,
pp. 108-128
Persistent link: https://www.econbiz.de/10003982952
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5
Unplanned grocery purchases : the influence of the shopping-trip type revisited
Nordfalt, Jens
- In:
Journal of consumer behaviour : an international …
8
(
2009
)
1
,
pp. 1-13
Persistent link: https://www.econbiz.de/10003812877
Saved in:
6
Seeking consistency between planning orientation and situational purchase mindset
Spears, Nancy
;
Amos, Clinton
;
Yazdanparast, Atefeh
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
1
,
pp. 28-37
Persistent link: https://www.econbiz.de/10011485435
Saved in:
7
Exploring limits to material desire : the influence of preferences vs. plans on consumption spending
Redmond, William
- In:
Journal of economic issues : jei
35
(
2001
)
3
,
pp. 575-589
Persistent link: https://www.econbiz.de/10001612158
Saved in:
8
Advertising versus prior beliefs : does cigarette and anti-smoking advertising alter young adolescents' perceptions of smokers?
Pechmann, Cornelia
;
Ratneshwar, Srinivasan
-
1993
Persistent link: https://www.econbiz.de/10000883452
Saved in:
9
How expansion advertising affects brand usage frequency : a programmatic evaluation
Wansink, Brian
;
Ray, Michael L.
-
1993
Persistent link: https://www.econbiz.de/10000883454
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10
Toward a theory of promotional effects in grocery retailing : sources of variations in effects between product categories and between promotional mixes
Julander, Claes-Robert
;
Persson, Per-Göran
-
1993
Persistent link: https://www.econbiz.de/10000855566
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